Blog

Read Time: 12 minutes

Table of Contents

1. Setting the Record Straight – Does a cool company name always reflect the business?
2. Getting started – How to come up with some nice company name ideas
3. Cool Names for a Business – One word, two or more?
4. Cool Online Names – How fast can you tap it out?
5. Cool store names – .shop,  .store, .io
6. Consider that cool names shouldn’t always follow trends
7. A cool brand name considers the future
8. A brand name is not only the words you choose
9. Test out your potential brand names

Each month 540,000 new company owners show up in the market, according to the 2017 Kauffman Index of startup action and, no doubt, there is a huge amount of competition between these companies.

A great deal of new, innovative approaches and tactics are used every day to appeal to and attract their target audience. as these startups fight to be recognized as unique, in the sea of new enterprises that pop up each month, and with each company needing to create a relationship with their consumers, there’s no doubt that a brand’s name can be powerful.

Because, with 77% of customers choosing products solely due to the brand name, it’s clear that a company with a cool one is most likely to be more successful than its competition. An interesting name, like Hotmail, Starbucks, Netflix or Amazon, is going to be remembered.

A snappy name that delivers the company’s purpose, product and selling point is going to attract their target audience.

An uninspired name, by contrast, may sell the company’s purpose but lack the power needed to attract consumers.

Enterprises such as Global Payments Inc., or Packaging Corp. of America are just some examples of this—pure purpose, no power or emotion or snappiness. Robotic in the way they sound, these companies perhaps aren’t going to reach their audience.

But it’s easier said than done. creating a cool, powerful, snappy brand name… it isn’t easy. There’s certainly a distinction between recognizing what makes a brand name cool, and actually inventing one. So how do they do it? How do they create a successful company name?

Cool and shorter company names always have a long-lasting impact.

Setting the Record Straight – Does a cool company name always reflect the business?

One thing that we should recognize is that a few of the huge, mammoth brand names out there, such as Google, Apple, and Samsung, are not actually related to what the company sells, produces or manufactures. So why are these examples so successful? Simply put, such brand names are a success because they are memorable. Punchy. They deliver on recognisability. They have power.

Examples of names that don’t describe what the business offers.

But it’s obvious that these companies are, of course, incredibly wealthy or profitable. Startups simply don’t have the budget to match these giants, nor do they have the experience or the client base. So one thing you should consider, if you’re in the process of trying to create a brand name as cool as these colossal companies, is to use a word that emphasizes the purpose of your company, in addition to a word that’s intriguing; something that’s going to grab the attention of your target audience; a brand name that will be easy to spread via word-of-mouth; something that has memorability and will stir up emotions in your target audience.

Getting started – How to come up with some nice company name ideas

There are a whole host of different kinds of company names up for grabs out there, and each has the potential to suit their company in their own way.

So what are some other useful strategies for creating a powerful name for your business?

If you’re ready to create some cool brand name proposals, follow some of these ideas to make a list of ten potential names in practically no time…

Coming up with a naming idea?

1. First things first – research your keywords

A key thing associated with a cool company name is that it can boost reputability for the business via the company website. What’s the secret behind this? To guarantee that the domain matches the keywords that your target audience is using to discover your company.

One way of discovering these keywords would be to begin by using the Google Keyword Tool, or WordStream’s FREE keyword tool, which generate a list of words that are potentially associated with your company – words which your consumers are also going to use when they want to search for your company on the internet.

By pre-empting potential searches using keywords, you are more likely to be discovered by the target audience.

Search engine optimization is becoming increasingly important in the creation and marketing of new companies; it’s the thing that drives traffic and increases ranking online. So using keywords is a great technique to create a cool brand name.

2. Check out your competitors

It’s essential to see how your company compares with others which are similar to your own. Specifically, you should be looking to identify which words or phrases and terms they use. Ask yourself, for instance, what impact their brand names have on their consumers. How do their names make you feel? What tone of voice do they use?

Have they chosen pleasant-sounding words or words which use power and impact?

But you also need to also identify what distinguishes your brand name from the competition and pinpoint what makes you unique.

A company name should drive your customers to pick your brand above others.

3. Nail down what you do from your target market’s perspective

So you may establish a brand name that’s different, but what about the company’s purpose? This, of course, should be unique too.

For example, your product might be clothes, shoes or coats, but your unique selling point might be the style of these products. Or, for instance, you could sell beds, but your consumers are searching for something different to the run-of-the-mill – they want a deep sleep. This is what your target market actually buys. This is how you distinguish your company.

You have to think about how your target market selects its products. Think, from their perspective, about the issue they may have that you can resolve.

4. Play around with the spelling of the words you have

One thing that can be inspiring, or that conjure intrigue in a company, are words or brand names that are misspelled. In so many cases these misspelled words have a story behind them, which has resulted in the business keeping the alternative spelling. One example of this is Lands’ End; note the apostrophe here which features in the spelling because the company didn’t have the funds to correct the printing mistake.

There are many other misspelled company names that are misspelled, such as Reebok, for instance. In this case, the company created their brand name from the African antelope ‘Rhebok’, and the name just stuck. Another example is the world-famous Google, from the misspelled ‘googolplex’. Both companies are now globally recognizable and people choose these enterprises because these names have power.

SuperValu, Proactiv, Froot Loops, Krispy Kreme… the list goes on.

These are some of the many now giant companies that are instantly recognizable today. Their names just work!

Misspellings can work. But, then again, misspellings can fail. If used for a word that describes the product, misspellings can become confusing and misleading. An example of this could be shoes for shoes – simply unsuitable and ambiguous, which can potentially lead to consumers ending up on the incorrect website.

5. Create a mish-mash of two words

There are so many companies that use the technique of combining different words. It’s a popular strategy and it has worked. Simply using two names, such as ‘coupon’ and ‘group’ (to make Groupon) or ‘brand’ and ‘nick’ (to make our name, Brandnic), can have a powerful impact on consumers.

Other ways to combine two different words could be to use a family name and a brand name together. This strategy can be effective because of the reputation of an already well-known family or enterprise name.

There are plenty of examples of this, specifically with car manufacturers. For instance, Ford Focus, Honda Civic, and Volkswagen Polo all use a family name combined with the name of the individual product.

Other examples of brands that use an eponymous name are Adidas (from Adolf Dassler) and Tesla, which came from the world-famous Nikola Tesla.

Research relating to eponymous brand names reveals very little about the potential success of this strategy. There are conflicting results here. For example, some research conducted by the University of Oklahoma discovered that eponymous naming potentially creates a 3% increase or return of investment for your enterprise, whereas the Duke Fuqua School of Business found that naming a company after yourself leads to a reduced value in business – of around 8%.

So when thinking of your own cool brand name, one possible approach could be to blend two words together, creating your own unique identity with the meaning of the old and the innovative new. But remember that there’s no certainty that this will create a drastic bearing on the success of your company.

6. Make sure the chosen name is actually available

Before choosing your brand name, it’s essential to certify that it’s open for use. It can be a challenge to pick the perfect idea, particularly when there are so many new startups out there seizing powerful brand names for themselves. So, to distinguish yourself from your competition and, to avoid legal issues, make sure the name you choose is actually available.

Cool Names for a Business – One word, two or more?

If you’re in the process of thinking of cool names for a new business, it’s important to think about its length. There is a multitude of companies out there that have now revised the length of their brand names. For instance, Hewlett-Packard re-branded itself as HP, Federal Express has changed its name to FedEx, Apple Computer subsequently changed to just Apple.

The nice and high attractive domain names are easy and catchy in terms of pronouncing and highly memorable.

And there are so many more to include! Burbn is now Instagram, Weight Watchers is now WW, Dunkin’ Donuts is Dunkin’ and Lucky and GoldStar Co., Ltd is LG. These are just a few examples of the now instantly recognizable, relatable enterprises out there.

Making your brand name short, or a single word, in these cases, seems to work for many of the largest companies.

This technique means that these companies benefit from increased marketing via word-of-mouth, which is an integral part of growing the brand.

Exceptions to this strategy include Coca-cola, Mercedes-Benz and Tiffany & Co.

However, is it true to say that shorter is always better? In some cases, no. It’s more complex than that. There are quite a few anomalies when it comes to creating a cool brand name.

The industry’s giants.

Because when it comes to brand names, there are so many variables to take into consideration. It’s not simply about word count. It’s about the number of syllables too. Put simply, this can affect the memorability of your company. It can influence how the brand name is pronounced.

One rule of thumb could be to maintain a maximum of four syllables per word. More than this and it can get difficult to pronounce and, later, memorize.

Some of the above examples indeed re-branded, and they changed their brands to names that have two syllables. But how many syllables is appropriate for a brand name? A one-word, the two-syllable name may be the most common, but you could choose more.

Cool Online Names – How fast can you tap it out?

Another factor to consider when thinking about cool enterprise names is that it’s important to take into account the website or online presence of the company. This includes, most importantly, the speed at which your target audience can type out your domain name or website. It’s an important factor because it affects memorability and, therefore, the search rate of your company.

Three-letter domains are extremely rare. They are also incredibly expensive. Whereas four- and five-letter domains can be typed quickly and easily memorable.

Short domains could be an acronym for any business.

Browse our four letter business domain names if you’re looking for a snappy, short name that’s inspiring and brand-ready.

Cool store names – .shop,  .store, .io

Before we get into decision making, it’s important to realize that there are multiple sorts of domain names that you can use for the online presence of your company.

There are some domain names that use the technique of spelling out what the company does to the target market. In contrast to this, there are other kinds of brand names that may inform the audience something deep and intriguing about the company. So one thing you should decide is what kind of domain name you want to use.

Research suggests that 90% of online searchers only look at the first page they need, once they’ve found the information they’re looking for.

Using some online search engine optimization, such as the keywords mentioned above may aid in receiving more visits to your company webpage.

Another thing to consider is that there has been so much confusion over domain extensions since the number of these boosted. The question people want to know is whether or not domain extensions such as .store, .shop, .io aid or hamper search engine ranking.

COM domains are the winner in every aspect.

Another thing is that it is much preferred to have a .COM domain name that having any extension, COM rules.

One way to make this issue less confusing could be that using .store or .shop or, .io can make certain that your domain features express to the target consumer that they can buy what they’re looking for from your website.

Consider that cool names shouldn’t always follow trends

There was a time where nearly all companies chose to end with ‘ly’. There was a year in which many company’s domain names were spelled oddly. This may seem like a cool, fun idea at the time when the trends are popular, but your brand name needs to transcend the here and now.

Late in the 1990s, enterprises jumped on the .com bandwagon. They used .com at the end of their brand name particularly because their companies were online businesses.

But this trend didn’t last, and once it ended, .com was no longer popular. It was associated with not having a business model, and these companies got rid of the .com from their brand names.

A cool brand name considers the future

Like the section above, a cool, powerful brand name should anticipate change.

It’s important to recognize that a company should always be changing, getting bigger or evolving, regardless of the product or niche they’re in. So one thing you should take into consideration is that you don’t want to restrict yourself with your brand name.

Simply, a brand name should anticipate this growth. It should consider the larger picture of the overall business.

You may sell women’s handbags, but there is always the potential to expand your target audience and start selling men’s products later on.

Considering the future of branding.

So it’s important to select a brand name that encompasses the potential growth of your company. One example of this is the huge company Amazon, an enterprise that began selling books, but perhaps wouldn’t have become the mammoth that it is today had it selected a restrictive brand name. Now it is a huge, ever-expanding online marketplace, but remember that it began much smaller.

A brand name is not only the words you choose

Something that you may not consider straightaway is the fact that a brand is more than just the words. It’s not just a process of selecting certain words and phrases. In fact, it is more like a sum of the unique, exclusive parts of an enterprise that unite to create your brand’s identity.

You have to think big when creating a cool brand name. You have to consider things like a company logo, the typeface selection, the colors that you would like to use…

It’s important to think about the tone of voice that you want to emphasize in order to reach the target audience.

Similarly, some brand names make use of numbers, which the target market might associate with the value of your company. In one study, for example, participants associated the higher number out of two brand names with more seats on an aircraft.

Of course, this estimation is more exact; It’s important to recognize that the process of association between a number and the value often does take place subconsciously. And there are so many different variables when thinking about using a number for a company brand name. How complex the number is maybe one factor to consider.

Everything gets connected with your -.COM

You might also think about what the target market associates with your chosen number (seven, for example, may be linked with luck, which can lead to an increased perception of value in your company).

Phonetically, a number can have an impact on the value of your company. Consider using a brand name and number that are alliterative, i.e. has the same initial letter as each other.

Research points to positive associations between numbers in a brand name and value in a company, but you need to be smart when thinking about which numbers to use.

Test out your potential brand names

Choosing a name that’s powerful isn’t easy. That’s why it’s important to try out your potential company name with your company first.

A cool name should be suitable for use over the phone. It should be easy to pronounce and you should practice saying it out loud to test how it sounds.

Because, as mentioned above, a powerful marketing strategy is word-of-mouth, so the brand name should be easily recognizable and easy to say.

So, that’s the background behind how to create and why you need a cool brand name. And with these points, you’re ready to research, create and test out your own.

A marketplace for brand names.

Alternatively, why not check out the cool, ready-made brand names you can buy right here at Brandnic Marketplace.

Read Time: 6 minutes

Table of Contents

1. What makes a great brand name?
2. Make the best first impression with a Fancy Company Name
3. Reflect your brand DNA
4. Brainstorming brand names
5. The refinement process
6. Narrowing down your choices – Luxury Brand Names are Few and Far
7. Experiment with fonts and colors
8. Do you need a second opinion on the premium name you’ve chosen?

Premium Brand names are applied to specific products and services sold by manufacturers. It is important to make a distinction between creative company names and business names, as the latter normally refers to products sold by the former. To illustrate this, Apple can be regarded as a creative company name, whilst the iPhone is a business name for one of its products.

One of the biggest challenges for companies wishing to make their products and services seem desirable and distinctive enough to set them apart from the competition is to choose a suitable brand name.

It’s said that branding has existed in one form or another for thousands of years.

Read on to find out more about how to come up with a premium business name.

Some examples of premium brand naming.

What makes a great brand name?

Brand names have to be unique enough to win the attention of customers. They don’t always need to tell customers anything about the products but do need to be memorable enough to stick in their minds.

Some people regard coming up with the perfect brand name as even more difficult than naming a child.

It’s important that business name travel well and that they do not cause offense, though some companies do use different branding in specific territories. For instance, Walker’s crisps are known as Lay’s outside of the UK.

How premium names grab attention

Although some entrepreneurs claim to have faced very little difficulty with coming up with a suitable and prestigious domain name, others have spent a great deal of time and money on how to come up with a company name.

Make the best first impression with a Fancy Company Name

Coming up with the right brand name can be tough, so don’t worry if nothing seems to leap out at you immediately. High end brands need to not only be memorable but look and feel right for your company or the product or service that you are offering.

A company without a premium name doesn’t even exist;

No branding means a body without a soul

It’s often said that brand names are just as important as the products and services companies provide.

One of the reasons for this is that a premium domain name is generally the first thing people encounter when they are introduced to a business for the first time. The domain name needs to make the best first impression possible and win over potential customers immediately.

Reflect your brand DNA

Choosing the first name that springs to mind regardless of whether it seems suitable for your business is rarely a good move, no matter how catchy the name it is. It may be easier to conjure up a name for your brand once you have thought deeply about your vision, mission, and values. These are all integral parts of your brand DNA.

Your vision is all about your future plans, whilst the mission refers to the steps you need to take to bring your vision to life.

The essence of your startup business.

Your values are your moral priorities at the heart of what you do.

Brainstorming brand names

The best and more prestigious domain names tend to be short, simple, easy to pronounce, intelligent, memorable and evocative.

Think and take action for your brand name

One step you can take during your journey towards finding the perfect premium brand name is to write down every single potential name you can think of, ruling nothing out. Think carefully about your vision, mission, and values whilst doing this. Once you come up with a vast list of potential names, use a thesaurus to find synonyms for them. Your ideal luxury name may well turn out to be an alternative word for something you have already made a note of. Don’t worry if you start to feel a little frustrated once you have in excess of 100 words on your list – this is the stage when you are most likely to find something that fits perfectly.

The refinement process

The next stage is all about refinement. Start crossing out words that you don’t think are quite right for your brand and keep going until you have reduced the list down to approximately 20 words.

Searching and crafting a name

You can then use techniques like changing the spelling of words, experimenting with metaphors and puns, merging and rhyming to find the right luxury name for your business, products or services.

Narrowing down your choices – Luxury Brand Names are Few and Far

Take the remaining words and add them to a new list, but don’t delete or dispose of the previous list. Continue editing these down until you only have a handful of potential business names remaining.

It’s a good idea to consider how your brand name will look and sound in the context.

If you do suspect you have eliminated something suitable later, you can always refer to the list you made previously.

Finalizing your name

Think about the kind of things you might say when talking about your company to see which names seem the most convincing and powerful.

Experiment with fonts and colors

You can also play around with different fonts and colors to see which ones will suit your remaining potential brand names. It is important to ensure your name only has positive connotations and associations, and that your name carries some sort of meaning, no matter how abstract it is.

Enjoying a business launching ceremony

Make sure the name isn’t already being used by someone else in your industry.

Also, ensure your social media handles and web domain aren’t currently in use too.

Do you need a second opinion on the premium name you’ve chosen?

Hopefully, by this stage, you’ll be able to make your final choice or will at least be much closer to this point. If you have followed each stage of the process, each of the remaining luxury names on your list will be incredibly viable contenders.

It may take time to get used to your brand name, but you may eventually find it hard to believe you ever even considered anything else.

Owning a premium name

Consider asking others within and even outside of your company if you still feel unsure about whether your final choice is right for you. If you do find yourself left with 3-5 options yet nothing seems 100% perfect, and you’re not confident that their appeal will grow in time, consult a professional branding company who can use their experience and expertise to assist you in finding a classy business name that serves you well for years to come.

Read Time: 12 minutes

Table of Contents

1. How beneficial is a catchy business name?
2. What defines a catchy company name?
3. Catchy business names endure big changes
4. Catchy business names sound fitting with the product or service on offer
5. How to come out with your company name?
6. Why are domain names important for your company?
7. Domain Auctions – Catchy auction names
8. Attractive business names and domain marketplaces
9. Brandnic helps you find the right domain name

What exactly do people think when they read your business name? Is it synonymous with what you offer? These are some of the questions that may look like a challenge, but they are actually very easy to understand. Here’s a guide to help you out.

How beneficial is a catchy business name?

Investing your time thinking of a name may sound unnecessary, but once you learn the endless benefits it brings, you’ll understand how crucial they are for your company’s growth. Let’s check three immediate benefits that a catchy business name has for you.

1. It’s a good first impression

Having a strong brand name have a powerful impact on what customers see. Moreover, it builds customer recognition.

Let’s say your customers are shopping and looking for a specific product, there may be a thousand of brands in the market, but they will probably choose yours over something unfamiliar even though they don’t know much about your brand either.

A first handshake that conveys the right message and creates a long-lasting relationship.

Why? A catchy business name is the first thing customers see!

2. It conveys emotional appeals

Getting your target audience’s attention isn’t easy at first. You have to make sure to offer what they are looking for effectively, but how do you convince them that your company is the right one? There are a lot of marketing strategies that may help you with this, but the first one is to work on your brand name.

You must connect with your brand name emotionally.

The reason is simple: It sums up everything a business is about and it’s your best chance to make customers stop and say “All right, this looks very interesting!”

Being able to convey several emotional appeals also leads to shared values and customer loyalty. In other words…

It’s about building an emotional connection with your audience that can even continue to future generations. We all have grown up eating a specific brand of food or product that our grandmother loved! Once you achieved this, it will be easier to introduce new products or invest in other services. In addition, they might be anticipating them before you release them!

3. It differentiates your business

It is a fact that competition is tough, but luckily choosing a catchy business name is a great take on any industry. There are many new companies that have quickly gained popularity among customers by only using good branding.

Think about different companies within the same industry: McDonald’s and Burger King or Apple and Samsung, for example. Ask yourself what makes them different from one another or why one of them is a bit more successful than the other.

The truth?: A great business name receives more recognition and therefore, it enhances credibility and competitiveness. Find a catchy name for your company and improve any chances of getting many sales.

What defines a catchy company name?

A word can be the key element to take your company to the top. A great company name should be concise and relevant, but above all, it should share your business vision.

Catchy company names usually boast some characteristics:

1. Catchy business names are short

Getting started isn’t easy, you have to learn about marketing, management, and negotiation to do well with your business. However, there are some details that are taken for granted such as the name of your company.

2. Too descriptive names

The first mistake is to think that names should be descriptive. Calling your business “Peter’s Pet Store”, “Best Cooking recipes” isn’t only too long, but also ineffective. Even though these names don’t say anything about the company’s services, they are linked to what you can expect from the products.

For example, Nike is related to the Goddess of Victory while Apple is linked to a fun and spirited service. A one-word business name allows companies to work in their essence as an organization without explaining everything.

3. Catchy short names

Studies suggest that shorter brand names account for the most profitable companies in the world. Furthermore, people love short names, they are easy to remember and somehow represent simplicity. Let’s just think about names in any category.

While New York is often referred to as, like New York, Los Angeles is often reduced to LA. The same applies to tablets and televisions (TVs) and laptops and personal computers (PCs). Many brands have followed this pattern as well. For instance, Apple Computers to Apple, Federal Express to FedEx; Beverages More to BevMo! And it seems like they all made a wise move in doing so.

Experience guidelines on why short domain names really worth a business?

4. The Key Takeaway

A catchy business name is essential for brand positioning so finding one that is short and simple will be a lasting impact on your target audience. In other words, you should opt for a two-syllable word in order to refine your company perception to a positive one.

Catchy business names endure big changes

Markets change and so does our business, therefore you wouldn’t like to choose a brand name that limits your future plans or expansion. The best business names can stand up to huge changes to the business itself. Some of these changes can be:

• A business sale
• An expansion in the target market
• The launch of a new product or service
• An expansion to new regions and countries
• A switch or a different mix between online and offline service delivery/product sales

Is there any solution? Make your brand name future-proof! Let’s say you decide to start a girl shirt company, but then you’ve got the opportunity to explore the male market. Choosing a name such as Girly shirts by Mary wouldn’t be useful at all. We’ve already mentioned that a company name should be concise.

However, this doesn’t mean you should offer the exact product you make. Brainstorm about your business story and values in order to find words that describe your goals.

Do not limit your possibilities – make sure your domain can work in many industries.

Some helpful tips:

• Ask yourself many questions: What are your goals as a business owner? How would you describe your company in one sentence? What is the difference between your company and your competition?
• Be creative: Your company’s name doesn’t have to be a mashup of words to be attractive. It just has to evoke positive emotions. For example, Nivea is Latin for snow, the same color the company uses for its skin cream.
• A catchy name is memorable: It’s not about discovering another continent, but finding the right name should be significant to those who hear it.

It may seem silly, but grabbing a piece of paper and writing down all these answers and details can give you a dozen of business ideas for catchy names. Now, let’s continue.

Complex names are quickly forgotten, just take a look at people when trying to remember their bank password after a while. Remember that having a catchy name is a good way to promote your business without any marketing cost. Also, the name of your business should be brand recalling.

This means it will be remembered even when it is not needed all the time. Experts also called it brand memorability which is achieved when the product or service has a name that is related to its nature.

For example, Sony is related to the word “Sonus” (sound). Moreover, Amazon’s name comes from the Amazon River in South America which is one of the largest rivers in the world, pretty much what Amazon is on the internet. Some things to avoid:

• Obscure words: One of your name options may have a powerful story or reference that everyone would love. However, people will still reject them if they are too difficult to pronounce or write. Choosing a catchy business name is about being practical in order to reach a greater mass audience.

• No trends: A common mistake is to pick a name that is related to a popular tendency in the world. Trends are interesting, but they quickly become out-dated so it is better to avoid adding them in any business name.

Try to use them in other marketing campaigns or strategies instead.

Catchy business names sound fitting with the product or service on offer

The role sound plays in catchy names for business is something that is often overlooked by business owners. It is important to test your product name on as many people as possible to gain feedback – especially when your brand name is unique, rather than an existing word or combination of existing words.

Catchy business names sound fitting with the product or service on offer.

If you are wondering how influential a role sound can play when it comes to creating a business name, you should know that there are many linguistic tricks that are important to take into account when creating a new catchy name. Here are some of them.

• Choose a name that can be wordplay: Samsung comes from the Korean words “sam” (three) and “sung” (star) which would mean “three stars”. The number three is considered as powerful as the company wants its brand to look.
• Simple to spell: It is important to remember that your brand name should not be explained to everyone who hears it. People should have an idea of what it may be about.
• Avoid picking puns: Puns are funny, but they can lead to misunderstandings which can make your company look less professional or serious.
• Do not ever copy other names: Colgate and Crest and some of the cheap imitations of Colgate toothpaste, they may attract some of the real Colgate’s audience, but at the end of the day they are just considered copycats. Be original and do not forget that there are strict laws against copying other company’s names.

How to come out with your company name?

Catchy company names always convey meaning. Furthermore, there’s a big difference between attractive business names and company names that communicate what a company actually does. For this reason, you’ll need to carefully consider how you can create a name that is both memorable and meaningful. To help with this process, we developed some useful ways to find and secure your ideas for your brand name.

Brainstorm Words

First, you should start by determining your company’s value proposition. This means having brand clarity and being honest about your business’ strengths. Instead of describing what you do, look for the benefits your services or products bring and turn them into words that may work as names.

For instance: What would have happened if Steve Jobs had named his business “Global Computer Makers”? It probably wouldn’t have been as successful as Apple is! On the other hand, you should think about your audience and the products you sell.

You can think of it as the “ingredients” that your company uses to offer quality and efficiency. It can be a tricky game because most of the time the business product names don’t represent what you really want to offer.

For example: Does the word “lawyer” really convey everything that a lawyer insurance company would like to sell? Think deeply and understand what your audience wants to hear.

Use keywords to help you

Compiling a list of keywords related to your business is a crucial step to identify the best name for your company.

This can be done in several ways, for example, you can start by comparing several startup names related to your industry and studying how they are formed. Once you do this.

Start working with your keywords.

You can start working with your own keywords based on the aspects we previously mentioned.

• Purpose and value
• Audience

For example, if you start a business related to big size girls clothes, you can apply some of these concepts. Let’s say that your value and purpose is to make girls feel confident with their body as well as beautiful. Moreover, they can wear your brand in almost every situation.

Some potential words can be:

• Confident
• Casual
• Comfortable
• Fashionable
• Practical

Now, your audience range from girls who are looking for feeling better with their bodies to busy students or workers who want to be fashionable without making too much effort. Some of the words you can use:

• Businesswoman
• Entrepreneur
• Graduate student
• Model

In a few minutes, we were able to find some words that can inspire a catchy name for your company. Some people prefer mixing these names to see how they sound, Yet, you can also use business name generators guide to help you, just make sure your ideas are related to what you would like to represent.

Some other naming strategies you can use:

• Using its benefits: Use adjectives that are directly linked to the key attribute of your product or service. Examples: Duracell, QuickBooks.
• Complete different brand names: These names are disruptive and very different to what the company really offers. Apple, Yahoo! And Uber are good examples of this. However, the name shouldn’t be too complicated so people can remember it.
• Invented names: They can be inspired or formed by a real word, but they usually don’t have a meaning. Skype and Xerox for instance. As we said before, it should be short and not too difficult to pronounce.

It isn’t over yet! The next step is to narrow your list down in order to find the best options. A good way to start is to check for the domain availability of the brand names you’d like to use.

Why are domain names important for your company?

Online presence is completely necessary to succeed in any industry, mostly for e-commerce businesses. Nowadays, domains are considered online real estate, therefore, choosing incorrectly can get you stuck with a bad name that will impact your company’s growth negatively.

For more information on domain importance, check out our guide here.

Connecting the audience, the right domain brings nice SEO juice.

Some reasons why you should have a catchy domain name:

• It shows creativity and initiative: Having your own domain name allows you to be part of the new generation where you can learn about the tools to develop your business faster.
• It attracts web surfers: The right domain name will have a good SEO impact in your business even if you don’t use the exact name of your company.
• It offers better adaptability: It improves your internet presence even if you transfer Web hosts or have an in-house server.
• It adds credibility: Visitors will trust more in a business that its own domain and website than one that has a free Web hosting site.

Confuse what domain name extension to choose? take a few minutes and read the guide on why should choose a -.COM domain name?

Domain Auctions – Catchy auction names

If you’re looking for a website domain name you may be researching your options as to where to purchase from. One of these choices might be domain auction websites.

How it works

Thousands of domain names are dropped every day which leaves a wide range of options available. Sellers are usually charged a listing fee before selecting their pricing options, minimum offer, and reserve. As in any auction, the highest bidder takes the domain name.

Domain auctions has become a popular place in the internet where the catchiest and craziest brand auction names are concerned, such as domains that are very short or that consist of highly competitive industries, you can expect these kinds of domains to attract a lot of attention (thereby reducing your chance of winning and driving the domain price up).

Protect yourself

Another cause for concern is where you come across an auction that has only limited time left. In this instance, you may feel forced to bid before doing full diligence (such as checking the business name’s past reputation, whether there’s a negative backlink portfolio or if the associated domain has previously been used for industries that are blacklisted by Google – such as pornography or gambling sites).

Catchy business names are hard to find.

There’s also the temptation of bidding more than you can realistically afford when caught in the heat of the moment.

Finally, you may fall victim to unscrupulous domain sellers, where domain owners employ stooges to make bids to simply drive the price up.

Attractive business names and domain marketplaces

In contrast to bidding for a domain name by auction, domain marketplaces offer an altogether more measured buying experience.

You can browse at your leisure, take time to research potential domains and won’t fall into the trap of being bid up by bogus competitor buyers. But there is one drawback – and that’s the fact that most domain marketplaces only sell domains – they don’t sell attractive business name packages.

At Brandnic, we fall firmly into the category of business name sellers. We provide premium domains, along with a bespoke logo.

We even offer trademark certification and monitoring services for domain names that are worth more than $1500 – thereby protecting the asset that you’ve just purchased.

Brandnic marketplace to get premium business names.

4 examples of strong names

Still, confused? Here you have some examples that can work perfectly for your company and domain name!

• Runig – A great example of a 5-word domain. It is inspired by the word “running” which matches with topics such as health, technology, social, and beauty industry.
• Patchidea – This vibrant name came out from matching two keywords “patch” and “idea. Patchidea is a perfect fit for an educational platform, a forum application, or a consultancy site.
• Travisly – An original name from the word “travel”. This catchy name Travisly is perfect for a travel or airline company, it also represents fun, photography business, and adventure.

To give you a better idea of what we’re talking about, let’s take a look at the premium domain guide.

Brandnic helps you find the right domain name

Brandnic has many domain names available to choose a brand name from. In fact, all of them are original and creative. Moreover, you can easily filter them by using a keyword that relates to your business such as “business & finance”, “beauty” or “tech”.

Get your catchy business name and start your company straight away.

Whenever you decide to buy any domain name from Brandnic, your payment is saved in the escrow until the domain name has been transferred 100% to the buyer. It makes your purchase 100% secure and smooth!