Why Domain Names are Important

by marketing 25/11/2019

Why Are Domain Names So Important

Read Time: 13 minutes

Table of Contents

1. Understanding Domain Names?
2. Why Are Domain Names So Important?
3. What Are Exclusive Domain Names?
4. What Makes Domain Names – A Premium Brand?
5. Precious domain name – what to avoid while choosing it
6. Benefits of Quality Domain Names
7. When To Buy a Catchy Domain Name?
8. Where Should You Buy Your Exclusive Domain Name?
9. Protecting Your Brand Beyond Your Attractive Domain Name
10. Ready To Discover Your Luxury Domain Name?


With the world turning all-digital, it has become challenging to remain competitive in the business realm. Each day, a business is incepted in the industry with a view to showcase its potentials and grab a credible position in the global marketplace.

It has become more than necessary to generate a unique identity so that your target audience can get familiar with you, and the market can recognize you. In this digitally dominated space, there is more than one way to generate a credible identity. One of the reliable ways that have been proven to be a highly beneficial option for businesses worldwide is developing a website.

Yes, websites work as a doorway to your business from where all your customers can interact with your brand and build brand loyalty. It is important to make your website intuitive and user-friendly in order to provide customers with a seamless experience. A website comprises of all the relevant information about the business.

Domain names important, and it is an undeniable fact that domain names hold a significant position in leveraging the online identity of a business.

From the vision to the offering, everything is listed there in an aesthetic manner.

There are several factors that contribute to making a website successful and productive for the business. Apart from the developing and designing part, there is one more critical element that every business must concentrate on, i.e., domain names.

Understanding Domain Names?

Domain names are basically the virtual address of the business given to the website. Every computer has an IP address that is a combination of numbers that are difficult to memorize and use regularly. Domain names rightly replace them with an alphanumeric alias that is comprehensive and easy to remember.

They are followed by a domain extension such as .com, .net, .edu, .org etc.

What is a Domain Name

Explaining about a domain name.

Domain names are unique, and every website has its own names that help customers recognize the brand. 644 million. That’s how many other websites there are. Among them, there will almost certainly be thousands of websites that you need to compete with (if not hundreds of thousands, or even millions – depending upon your industry).

That’s where domain names come handy to provide business with a unique identity to get familiar with the audience.

Your website name is the first thing that your audience will look into and remembering a unique string of numbers is impossible; these domain names are an effective means to give your website an addressing scheme.

Before delving further into the world of domain names, it is important to understand the multiple perks of domain names and why it is necessary to have one. Read on…

Why Are Domain Names So Important?

You cannot escape the Internet; it is everywhere. You need a website in order to survive the digital wave, and domain names help in giving your website the required recognition.

Why Are Domain Names So Important

Importance of a domain name.

As mentioned earlier, domain names are quite simple, straightforward, comprehensive, and easy to remember; it depends on you to find the appropriate name suiting your business. If you haven’t thought about domain names important yet, take a look at its significance in the business world:

Gives You Edge in The Digital Wave

It is not only important to survive the digital wave, but it is also important to lead the way. Even domain names imply that you are embracing the digital revolution and emerging technologies. Hence, investing in a good domain name is highly important to remain credible.

Adds Mobility To Your Online Presence

Web hosts are also an important component of the internet that houses your website.

The absence of a domain name will damage your branding.

If you have a domain name, you can have flexible mobility over the internet that means you can easily transfer web hosts and even switch to in house servers.

Attracts Web Traffic

Your domain name is your business’s virtual address that your customers will use over the internet to find you. Choosing an appropriate unique domain name that mirrors the idea of your business is the sure short way to drive traffic. For instance, if you are into the hardware business and name your website as hammers.com, there are chances that visitors looking for hammers might land up on your website. As simple as that.

Builds Your Brand

Unlike other marketing your branding strategy, giving your website a domain name is the most effective, easy, and reliable way to strengthen your brand. It increases brand awareness and leverages your brand among the target audience.

An easy-to-remember domain name will stay in your customers’ minds, and they can connect with your brand whenever they are searching for brands similar to you.

Enhances Search Engine Rankings

Yes, domain names have prominence over search engines, as well. When you develop a website and put all the quality and SEO friendly content, it is your domain name that will help gain recognition on search engines.

Good content help you to get backlinks from other sites and you will gain page rank from google.

When you fill your website with SEO worthy content, your domain name will become more familiar to search engines, and it will automatically direct all the relevant traffic that can be beneficial in leveraging your brand identity.

Builds Online As Well As Offline Credibility

Domain names are authoritative. A high-value domain name that reflects your business idea helps in establishing credibility and a sense of professionalism as well. This credibility works both online and offline.

Having a credible domain name will ensure that you are placed as a legitimate business in front of your audience.

A Great Investment

Buying domain names are like investing in real estate; its value increases over time. It is one of the high benefit reaping investments that you can make in your business. Offering multiple benefits with a single investment, your domain name has got more than you can imagine.

Sets Your Customer’s Expectations

Your domain name is the first thing that your audience will notice. When you register a domain name for your business, you are setting up expectations for your business. Your domain name should be easily clickable in your audience’s mind.

An unfamiliar and competitive domain might restrain your audience from clicking on it that can severely damage your PPC campaigns.

Hence, it is important to choose a domain name that your audience can easily connect to and have positive expectations from you.

Global Recognition For Your Brand

Assigning domain name for your website means placing your brand on the world wide web. Your domain name will be visible to all the global internet users giving your brand marketability around the globe.

Even if your business is operating at the other end of the world, your domain name will help you have an omnipresence over the internet.

Anyone around the world will be able to connect with your brand just by using your domain name.

What Are Exclusive Domain Names?

Now that you are acquainted with the importance of domain and the significance they hold in the business industry, it is time to learn more about these domain names. Choosing a domain name out of the blue is definitely not the right way to go about it.

Your domain name should be superior, unique, and yielding.

And that’s exactly what precious domain name does for you.

What Are Premium Domain Names

Premium names are different than ordinary domain names.

As the name suggests, valuable domain names are exclusively for you.

Understanding premium domain names is one of the most important first steps to a solid marketing strategy.

Slightly expensive than the standard domain names, these are domain names that have the potential to leverage your marketing and branding strategy like nothing else.

What Makes Domain Names – A Premium Brand?

A valuable domain name is a name owned by a registry or an individual. It typically costs higher than the usual domain name, and it is worth every penny.

An exclusive domain name becomes precious when it is considered more valuable than the standard domain name.

From its length to brand image it portrays, rare domain names are considered exclusive for many reasons.

What Makes Catchy Domain Names So Exclusive

Catchy domain names worth is still less .. in future they will be worth millions.

Catchy domain names (also referred to as premium domain names) have a number of key characteristics that make them easy to remember, such as being:

  1. A Top-Level Domain (TLD) – Top Level Domains include .com, .org, .net, .gov, .biz and .edu (.com is far preferable to any other domain name, with 75% of all visible websites boasting a .com domain name)
  2. Short – Ideally between 4 and 5 letters – ‘type-in’ traffic (e.g. those that tap out the domain, as opposed to clicking on a link, accounts for 50% of all visitors, so your rare domain MUST be short – the source)
  3. Reflective of your business name –Your brand name depicts tour business idea, it has to be that way. It combines all the key elements of a business and entwines them into an alphanumeric name that mirrors your business.
  4. Geographically relevant – if you only serve a key location, then using that regional word in your domain can communicate to your visitors that they’re in the right place. A word of warning, however – if you opt for this, be sure that you won’t expand past your locality in the future – changing your domain at a later date can be a logistical nightmare.

Precious domain name – what to avoid while choosing it

For every positive characteristic of attractive domain names, there is an equal number of things that you should absolutely avoid.

Precious domain name – what to avoid while choosing it

Exclusive names are a great way to start a business.

  1. Numbers – numbers are extremely problematic when it comes to potential website visitors recalling whether they are in character form, or number form (e.g. this1website.com OR www.thisonewebsite.com).
  2. Hyphens – while you may think hyphens are handy to split words up, these too are also tricky to remember (e.g. some people may recall your hyphened domain without the hyphens – rememberthis.com or they may type in www.remember-this.com).
  3. Stuffing keywords into it – No longer does Google place value on the words in your domain, so stuffing keywords into your domain is only going to make it longer and harder to remember (e.g. shoesheelsflatslondon.com will prove a total nightmare to work with).
  4. Purchasing a domain name that’s too similar to an existing website – this will confuse your potential visitors and could also land you in hot water if that particular domain includes a trademarked word or term, for more info;

Understand how to trademark a slogan? or a tagline read a complete guide.

Benefits of Quality Domain Names

There’s always more than you imagine. Exclusive domain names might seem simple and usual, just like the standard domain names, but they hold great importance. Their worth in the internet world is weighed in gold.

Let’s take a look at the possible benefits you will get after registering for a premium domain name.

Great For SEO

It is quite evident that the quality content of the website is something that helps in ranking well on the search engines.

Webmasters consider luxury domain names as authoritative and trustworthy.

Well, yes, poor website content can never get you anywhere. But, holding a valuable domain name have a competitive edge on the search engine rankings.


As mentioned earlier, a premium domain name can handle all your branding requirements with ease. With catchy domain names, you don’t have to work hard to influence your target audience. These easy-to-remember and effective domain names are a great tool for better marketing.

You will have to spend less on PPC as the exclusive domain name promotes organic search rankings.

Exclusive domain names are extremely beneficial for enhanced exposure in the market. With a credible name, you can market your brand better in the market.

Instant and Effective Recognition

Your premium domain name will speak for your brand. You don’t have to brag about the brand or possibly go out looking for customers. Investing in catchy domain names will provide your brand with the required instant identity. It can also save your money incurred on branding strategies, as well.

Higher Trust and Authority

Unlike standard domain names, valuable domain names help in creating a sense of trust and authority. Users tend to build a strong relationship with brands whose domain names gives a professional touch. For instance, the audience will rather trust “Car.com” than “FindCarOnline.com“. Domain names gain trust with their credibility and professionalism. And trust and authority influence your customer’s purchase decision as well.

Hence, it is important to always go for an exclusive domain name over any others.

If you have been finding trouble in getting one, you seek assistance from the online brand name generator.

Physical Marketing

Not just for digital marketing tactics, catchy domain names are equally great for offline marketing as well. Exclusive domain names are ideal for physical marketing methods such as billboards, TV, radio, print adverts, etc. They work wonder for offline marketing as people are able to recognize the short, crisp, and effective domain names of the business. These domain names have a higher success rate in the offline market, as well.

When To Buy a Catchy Domain Name?

It is quite evident that premium domain names work wonders for the business. From SEO exposure to better marketability, precious domain names have plenty of benefits in the business realm.

The major purpose served by these domain names is that they are shorter, more brandable, and easier to remember.

So, you must start thinking about getting a valuable domain name when you require a brandable image in the market.

When To Buy a Catchy Domain Name

Premium domains have a lot of worth in them and will be more expensive with time.

You can either buy a luxury domain or upgrade your current one to turn exclusive. The only drawback that often makes people hesitant to invest in them is the hefty price tag. But the higher price will be worth your investment. With a one time investment, you can enjoy a range of benefits.

Regarding domain name worth, read detailed information about your domain name value.

Now that you know what premium domain names are let’s dig into how you should go about buying one – starting with a key question: should you buy a catchy domain that is already owned?

Where Should You Buy Your Exclusive Domain Name?

It is important to determine the right way to acquire a valuable domain. You can either get it from a registry or an individual who already owns the domain name.

Brandnic is a marketplace for the premium domain names

Buying a domain name from an individual owner (rather than from a domain specialist such as ourselves) does demand a carefully thought-out strategy. There are many mistakes that can be made when buying a premium domain, such as revealing your identity.

Where Should You Buy Your Exclusive Domain Name

Brandnic – Marketplace for your brand names.

A better approach would be to either purchase your domain through a domain registrar or via a domain supermarket that exclusively sells attractive domain names. However, another alternative that many consider is to buy a domain along with their hosting. Your web hosts are also a staunch provider of domain names. You can seek their assistance to find the best luxury domain name for your business. The trouble with this particular approach is that it can lead to complexities if you become unhappy with your hosting.

When you decide to switch your user, you would want to switch from the domain name, as well as it is provided by the web hosts. Switching from domain names will affect your brand image and make you less professional in the market. By keeping your domains entirely separate, you make your life far easier should you ever need to change your hosting provider. It is important to always keep your domain names from web hosts as you would not want to compromise on your credibility.

Protecting Your Brand Beyond Your Attractive Domain Name

Your domain name provides you with the required brand image. As mentioned earlier, it is important to brainstorm a name that can bring justice to your brand. An exclusive domain name is not just a fancy name that can get instant recognition among the audience; they help in protecting your brand image and continuously strengthen it.

There are plenty of things that you need to consider while buying luxury domain names.

When buying an exclusive domain, don’t forget to consider purchasing at least .net domain extension, as well as other domain extensions if you can.

Protecting Your Brand Beyond Your Attractive Domain Name

Getting all the popular extension instead of just – .com.

For example, if your domain is www.MyPremiumDomain.com think about buying these 2 extensions too:

  • .net
  • .org

While this will inevitably result in a larger domain bill each year, we recommend this for a number of reasons:

  1. Fraudsters may steal your identity. So-called ‘imposter’ sites are a serious issue. Created to look exactly like a genuine site, unscrupulous online traders may attempt to trick your potential customers into purchasing from their site (only for the goods not to arrive, or for inferior products to be supplied). Needless to say, this can cause indelible damage to your brand.
  2. Others may try to hold you to ransom. If you leave other domains available, you may find that people try to capitalize upon this by selling them back to you for a much higher price.
  3. Genuine visitors may attempt to visit the wrong extension. Some of your target market who have previously seen your domain name may recollect it incorrectly. For example, if your domain name is www.billswebdesign.com some users may try to access your site via www.billswebdesign.co.uk

Ready To Discover Your Luxury Domain Name?

Domain names are as essential as acquiring a website. These names are the virtual address of your website that helps in placing your brand higher in the market. When you decide to get a domain name, it is important to get possibly the best one that can effectively enhance your brand image.

Ready To Discover Your Luxury Domain Name

Get .. set and go .. get started with your own -.com name.

Attractive domain names that are both short and .com are at a premium, with most one and two-letter word domains long since snapped up. Exclusive domain names just do the right thing with your image. If you’d prefer to save yourself the frustration of hundreds of tapped out searches, start right here. Brandnic can be of real help to find such catchy domain names.

Brandnic not only categorizes our domains by industry (such as domain names for business & finance companies and domains for tech & web businesses). The domains also serve as inspiration for your business name and come complete with a professionally designed, pixel-perfect logo.

Stop thinking and connect with Brandnic that caters to all domain requirements under one roof.

The Benefits of Aged Domains for Your Online Business+

by Brandnic Official 02/09/2019

You may have heard many a rumor about just how good for business buying aged domains can be. Perhaps someone has told you that they provide traffic, for free, or that they can provide you with a search engine boost before you’ve even launched. While all of these things can be true, you also need to take care when buying an aged domain. In this guide, we explore all the benefits of aged domains, but also provide some tips for ensuring your investment acts as an asset (and not a liability).

Aged Domain Names Read more

Why you Need a Premium Brand Name

by Brandnic Official 09/08/2019

Premium Brand Name

Read Time: 6 minutes

Table of Contents

1. What makes a great brand name?
2. Make the best first impression with a Fancy Company Name
3. Reflect your brand DNA
4. Brainstorming brand names
5. The refinement process
6. Narrowing down your choices – Luxury Brand Names are Few and Far
7. Experiment with fonts and colors
8. Do you need a second opinion on the premium name you’ve chosen?


Premium Brand names are applied to specific products and services sold by manufacturers. It is important to make a distinction between creative company names and business names, as the latter normally refers to products sold by the former. To illustrate this, Apple can be regarded as a creative company name, whilst the iPhone is a business name for one of its products.

One of the biggest challenges for companies wishing to make their products and services seem desirable and distinctive enough to set them apart from the competition is to choose a suitable brand name.

It’s said that branding has existed in one form or another for thousands of years.

Read on to find out more about how to come up with a premium business name.

Premium Brand Name

Some examples of premium brand naming.

What makes a great brand name?

Brand names have to be unique enough to win the attention of customers. They don’t always need to tell customers anything about the products but do need to be memorable enough to stick in their minds.

Some people regard coming up with the perfect brand name as even more difficult than naming a child.

It’s important that business name travel well and that they do not cause offense, though some companies do use different branding in specific territories. For instance, Walker’s crisps are known as Lay’s outside of the UK.

Catchy names boost business persona

How premium names grab attention

Although some entrepreneurs claim to have faced very little difficulty with coming up with a suitable and prestigious domain name, others have spent a great deal of time and money on how to come up with a company name.

Make the best first impression with a Fancy Company Name

Coming up with the right brand name can be tough, so don’t worry if nothing seems to leap out at you immediately. High end brands need to not only be memorable but look and feel right for your company or the product or service that you are offering.

A company without a premium name doesn’t even exist;

No branding means no existence

No branding means a body without a soul

It’s often said that brand names are just as important as the products and services companies provide.

One of the reasons for this is that a premium domain name is generally the first thing people encounter when they are introduced to a business for the first time. The domain name needs to make the best first impression possible and win over potential customers immediately.

Reflect your brand DNA

Choosing the first name that springs to mind regardless of whether it seems suitable for your business is rarely a good move, no matter how catchy the name it is. It may be easier to conjure up a name for your brand once you have thought deeply about your vision, mission, and values. These are all integral parts of your brand DNA.

Your vision is all about your future plans, whilst the mission refers to the steps you need to take to bring your vision to life.

Bringing your brand vision to life

The essence of your startup business.

Your values are your moral priorities at the heart of what you do.

Brainstorming brand names

The best and more prestigious domain names tend to be short, simple, easy to pronounce, intelligent, memorable and evocative.

Premium domain names

Think and take action for your brand name

One step you can take during your journey towards finding the perfect premium brand name is to write down every single potential name you can think of, ruling nothing out. Think carefully about your vision, mission, and values whilst doing this. Once you come up with a vast list of potential names, use a thesaurus to find synonyms for them. Your ideal luxury name may well turn out to be an alternative word for something you have already made a note of. Don’t worry if you start to feel a little frustrated once you have in excess of 100 words on your list – this is the stage when you are most likely to find something that fits perfectly.

The refinement process

The next stage is all about refinement. Start crossing out words that you don’t think are quite right for your brand and keep going until you have reduced the list down to approximately 20 words.

Searching and Crafting a Name

Searching and crafting a name

You can then use techniques like changing the spelling of words, experimenting with metaphors and puns, merging and rhyming to find the right luxury name for your business, products or services.

Narrowing down your choices – Luxury Brand Names are Few and Far

Take the remaining words and add them to a new list, but don’t delete or dispose of the previous list. Continue editing these down until you only have a handful of potential business names remaining.

It’s a good idea to consider how your brand name will look and sound in the context.

If you do suspect you have eliminated something suitable later, you can always refer to the list you made previously.

Getting your hands on the name

Finalizing your name

Think about the kind of things you might say when talking about your company to see which names seem the most convincing and powerful.

Experiment with fonts and colors

You can also play around with different fonts and colors to see which ones will suit your remaining potential brand names. It is important to ensure your name only has positive connotations and associations, and that your name carries some sort of meaning, no matter how abstract it is.

Establish your name and enjoy

Enjoying a business launching ceremony

Make sure the name isn’t already being used by someone else in your industry.

Also, ensure your social media handles and web domain aren’t currently in use too.

Do you need a second opinion on the premium name you’ve chosen?

Hopefully, by this stage, you’ll be able to make your final choice or will at least be much closer to this point. If you have followed each stage of the process, each of the remaining luxury names on your list will be incredibly viable contenders.

It may take time to get used to your brand name, but you may eventually find it hard to believe you ever even considered anything else.

Grab a business name

Owning a premium name

Consider asking others within and even outside of your company if you still feel unsure about whether your final choice is right for you. If you do find yourself left with 3-5 options yet nothing seems 100% perfect, and you’re not confident that their appeal will grow in time, consult a professional branding company who can use their experience and expertise to assist you in finding a classy business name that serves you well for years to come.


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