How To Pick Brand Name for Your Business

by marketing 25/11/2019

Enhances Your Brandability

Read Time: 13 minutes

Table of Contents

1. What Are Brand Names?
2. Enhances Your Brandability
3. Makes Your Brand Visible
4. Word Of The Mouth Marketing?
5. More Professionalism and Credibility
6. Increased Web Traffic
7. Reflects your Business Idea
8. Picking Brand Name For Your Business
9. Business names – remember, memory and pronunciation matter
10. Go For Simplicity
11. Keep Logo in Mind
12. See The Future Growth
13. Check Availability
14. How to develop cute girly brand names?
15. Cute brand names – A golden rule that many overlook
16. Use a catchy brand name generator
17. The final word – Avoid these mistakes


In this ever-evolving global marketplace where everyone is striving hard to remain optimal in productivity. It is essential to cultivate a brand that gets easy recognition among the audience and gain a competitive edge in the market. The baby steps towards acquiring a wide recognition are via your brand name.

Your brand name is your identity in the business realm. Your competitors and target audience will recognize you with your brand name.

Hence, it is important to prioritize brand names and make it as recognizable as possible.

What Are Brand Names?

Brand names are nothing but a unique identity given to your business to differentiate it among the others. People tend to relate to the brand name in order to identify and differentiate them.

What Are Brand Names

Understanding brand name.

Brand names have to be appealing, attractive, and relevant in order to gain traction among the audience.

In this guide, you will learn more about how to pick the right brand name for your business and the right way to go about it. But before moving ahead and learn to develop your own brand name, it is essential to acknowledge the importance these brand names hold so that you can prioritize them over everything.

Enhances Your Brandability

There’s nothing better than having an attractive brand image to increase your brand image. When you own a brand name that is attractive and easy to remember, your customers will instantly fall in love with your brand.

Enhances Your Brandability

Enhancing your brand makes thing works like magic.

It provides an avenue for customers to find their way to your business. Branding is important to keep your business distinctive from others. It is a strategy to keep your brand competitive in the market.

Makes Your Brand Visible

Without a name, you cannot get the required recognition in the market as well as among the audience. Suppose you have established a business and not yet given a proper name to it. Can you expect your business to bring customers to you or increase your revenue graph as well? Probably cannot, because your brand will only be visible when it is given a proper name.

Makes Your Brand Visible

Making your brand visible.

Your brand name is your brand’s identity; without a name, it’s nothing. Giving a proper brand name for your business is necessary to make your business visible in the market as well as among the target audience.

A brand name is a doorway to the business; you better keep it open and welcoming for your customers.

Word Of The Mouth Marketing?

The brand name is ideal for the word of mouth marketing. With an appealing brand name, you can easily connect with your target audience and build a strong relationship with them.

When you have cultivated a strong client base, your valuable customers will spread the word and make your brand popular among other audiences as well.

Word Of The Mouth Marketing

Spread the word by the old school way – word of mouth marketing.

All this is possible when you brainstorm cute business names and find the most relevant one for your business.

There’s no better marketing tactic than word of mouth.

People tend to believe in what others have to say about a brand, and that works wonders for business. It creates a chain of customers for the brand leveraging it further in the global market.

More Professionalism and Credibility

When you invest in framing out an appealing brand name, you are automatically adding credibility and professionalism to your account. With brand names, you can develop a sense of credibility and professionalism among your audience. It is not about finding any random name that can fit in your business; it is about striving hard to find the best one that reflects your brand and easy to remember.

More Professionalism and Credibility

Having more professionalism and credibility of your brand.

It is always about building credibility and cultivate professionalism in order to emerge as a significant name in the market.

Invest in good brand names and keep enjoying its benefits throughout your business journey.

In further topics, we will discuss how to pick or create brand names for business for better results.

Increased Web Traffic

It is always about enhancing your online image and increasing online sales. A majority of customers are now online, they tend to look up for products and services online before making their purchase decision.

A brand name will help in placing your brand as a credible solution to their query. Your easy-to-remember and comprehensive brand name will make it easier for your customers to find you online and contribute to online sales.

Make sure your brand domain comes in a -.COM name extension, read our guide to understand why you should only go with -COM domain names.

Increased web traffic

A perfect brand name brings more leads.

Hence, it is important to invest in brand names and create one that can best justify your business. Go for names that have chances of getting recognized among the audience.

You would not want your customers to ignore you completely all because of a less attractive brand name.

Serious businesses always go for branding, you have to make sure that your business stands as a futureproof.

Reflects your Business Idea

Think like a customer, would you try to know everything about a new business at a first go? Would you take your precious time to delve deep into their business objectives? Not very often. That’s how customers think.

They don’t spare their time on a brand unless they find something relevant, intriguing, and attractive about the concerned brand. So, before stuffing your website with all the relevant information.

catchy brand name reflects your business idea

A catchy brand enhances your business brand.

It is essential to make your brand strong and provide a welcoming aisle for your customers.

Your brand name creates the first impression, so it should reflect your business idea.

This way, your customers will get a better idea about your brand before delving deep.

Picking Brand Name For Your Business

So, you want a cute brand name that people instantly LOVE and always remember. Sounds so simple, doesn’t it? Unfortunately, this task is far easier said than done. Luckily help is at hand.

Picking Brand Name For Your Business

Picking a brand name for your business.

There’s no rocket science in creating a brand name for the business. If you have the ideas, assistance from the right tools, market knowledge, and a creative mind, you can easily develop a brand name for yourself. Let’s learn how to create a cute brand name that perfectly reflects your business.

Business names – remember, memory and pronunciation matter

Cute company names are all well and good – they can be as ‘out there’ as you like, but what’s the point if no one remembers them? Worse still, what if nobody can pronounce them? It is highly essential to make your brand name easy to remember and pronounce. What would be the use of a brand name if people are not able to recognize them or pronounce them properly?

While there are some difficult to pronounce cute brand names that have struck lucky (like Guerlain, Gucci, and Porsche), many have failed to set the world alight, and their difficult to pronounce names didn’t help. So, you must not take any chances and always create brand names with a customer’s perspective.

Business names - memory and pronunciation matter

Memory and pronunciation matter.

Customers tend to get irritated with the brand that is hard to pronounce, which in the long run, makes them hate those brands. This works as a negative promotion for the brand which you can’t afford as a business. Hence, it is advised to make sure your brand names are easy to comprehend and pronounce.

There’s also a long line up of company names that probably took a long time to think up, only for the whole world to pronounce them in a way the original business owners didn’t intend

Such as ‘NUTELLA’ – which should really be pronounced new-tell-uh; also ‘IKEA’, that should be Ih-key-yah and ‘MOSCHINO’, which should be moss-key-no

Follow these guidelines on pronounceable AND cute company names…

Make it catchy – use memory aids

Linking your business name to a memorable image can help your target market recall it quickly – visually remembering your business (this is where Facebook, Twitter, Pinterest, and Apple get it right). You can also use memory aids to create your brand names. Think of the things that your customers can relate to and instantly identify when they hear your brand name.

Opt for a two-syllable, one-word cute brand name

In our guide: Why your Brand Needs a Cool Company Name we explore how long a brand name should be, and how many syllables are optimal for consumer recollection. To summarize – two-syllable, one-word brand names are the most popular (and there’s plenty of reason to believe that they’re also the most memorable too).

If you need a little inspiration for your short and snappy, cute and catchy brand name, head to our 4 letter brand names.

Age does matter

When it comes to selecting a premium brand name, make sure that you always count the age of the name, domain age really matters when it comes to SEO as there are hundreds of factors involved in ranking a name to google and other popular search engines.

Test, test, and test again

Whatever the cute company name that you settle on, don’t commit to it until you’ve tested a minimum of five ideas on friends, family, and (ideally) your target market. Sit with your creative team and ask for their opinion about the brand name. It is always good to take the second opinion in order to think from different dimensions.

Do not finalize any name just based on your instinct decisions.

You need to be very careful while choosing a brand name, and you can’t make a decision just like that.

Go For Simplicity

Simple is the new extravagant in the industry. Going too fancy and frenzy with your brand name would not bring any good to your business. Going simple with your brand name is the right thing to do. Simple brand names are easy to remember, pronounce and strong in terms of their exposure.

Go For Simplicity

Target the simple word.

These names are generally one word that instantly clicks in the minds. For instance, if you take a look at all the successful brand names like Amazon, Apple, Samsung, etc., all these are one word and simplistic names that stay in audiences’ minds for long.

Sometimes it doesn’t matter that these short words made any sense; you can invent these names as well. Just like Twitter, Google, Starbuck, etc., though these names don’t make any sense, they have a wider reach among the audience. Long names can complicate everything; simple and straightforward names will bring required recognition to your brand.

Keep Logo in Mind

There are people who make their logo after naming the brand and those who make the logo first. In both cases, the logo must be in your mind. A logo is the visual representation of your brand. Though the logo is a secondary element, it is always good to keep the designs in mind while finding the names. It will help you frame out a name surrounding the logo. Your brand name and logo must be synonymous with each other and won’t be looked like an independent component.

Keep Logo in Mind

Make sure your logo compliments your brand name.

When you are shortlisting the names, compare them with your logo, and ensure which would suit the best. If you have already designed the logo, you can frame your name according to the logo design so that your customers are able to recognize your brand both with the logo and the name.

Your logo and brand name should be synonymous, you cannot choose a brand name and logo that do not complement each other at all. There have to be similarities between both. Hence, it is advised to keep the logo in mind whenever you start creating your brand name.

See The Future Growth

While deciding on the name of your brand, it is important to think about the future growth of your business. Gauge the brand name on different parameters and decide whether it will bring any futuristic gains to your business.

It is quite evident that your business would not be stationary always; there will be times when you would need to extend your product range and offer more services to your customers.

Growth of brand name

Thinking about the future of your brand.

Choosing the wrong brand name that was created without anticipating the future growth can restrict your scaling opportunities, and that can be detrimental for your business. For instance, if you established business for cat food and named your brand Cat Food Inc. would not give you the power to expand it to dog food as your brand name would not reflect your business ideas. Hence, it is always important to make sure that you are laying down the name with proper insight for future growth.

You cannot name your brand on the basis of your current business objectives. As a success-oriented business, you would need to think from every dimension before taking any decision on the brand name.

Make sure you highlight all your visions and missions before creating a brand name.

Check Availability

If you have found the right brand name for your business that perfectly aligns with your present as well as future objectives, it’s time to check for its availability. When you think of a brand name manually without using any tool and just your creative mind, you would need to check the availability of the brand name and ensure that it is not taken. There are plenty of tools that can help you determine the availability of your brand name.

To check for a domain name you need to make sure the brand name you have in your mind is available to acquire.

The ideal way to minimize all the hard work is by approaching a business name generator tool that will showcase you thousands of available options for your brand name.

These name generator tools take inputs from the users in the form of keyword for their business and display an extensive list of possible brand names that would be suitable for the business. After checking the name WHOIS (availability), the next step is to check the domain availability for your website. You can seek assistance from any reliable registry who can find and register your brand and domain name.

Read our complete entrepreneurs proven guide about generating business names.

Check Availability

Check the availability of your brand name.

Reasons for choosing a Cute Name for Your Business:

  1. Picking cute brand names isolates your business from a huge number of different organizations over the web.
  2. Need to be imaginative as it’s not easy to find the best name which also suitable for the business and yet easy to remember
  3. Your specific name is perfect and with respect to what your business is about.
  4. Another critical thing to be considered in your mind when you are picking a brand name is keeping it short and clear.
  5. Make a point to make a shorter name that will be less demanding for individuals to recall, and furthermore, they can enter it into their software program.
  6. When you select a name for your business, it is something that speaks to your organization. It gives a clear idea to the people.

How to develop cute girly brand names?

Cute girly company names sound softer when pronounced, and they steer clear of masculine imagery – such as using strong, threatening animals (think Puma, Le Coq Sportif, and Greyhound).

Many also work into the feminine name colors, emotions, and adjectives – such as pink, lilac, love, adore, glitzy, and beautiful.

How to develop cute girly business names

Understanding cute company name.

Cute business name pro tip: Feminine words should be used sparingly in your brand name. Combing multiple fluffy girly words can lead to a name that’s more sickly sweet than cute and cool.

A special note on cute girly brand names for personal brands:

If YOU are your business – selling services for example – consider creating a personal brand name. More than other forms of domain names, personal brands are built on the business owner’s reputation – it should convey your identity, personality, and values.

Cute brand names – A golden rule that many overlook

When brainstorming cute domains, try not to choose one that ties you down to a single product. The making of any good business often relies on a multitude of revenue streams, which will prove tougher to create if your name is associated with a single, standalone product. After all, could you imagine a world in which Apple was called ‘Smart smartphones’ or Amazon is known as ‘The Online Book place’? Us neither, and with good reason too.

Still, stuck? Here are some lightning-fast cute domain name ideas

A golden rule that many overlook

The cute brand name guide.

Feeling as though your cute brand name is hard to come by? Here are our seven top tips for a quick-fire naming session…

  1. Take to Google images and type in the name of your product or service – what do you see? More importantly, what do these images make you feel?
  2. Move on to Pinterest – repeat step one
  3. Ask friends, family, and Facebook – Online business groups for their ideas
  4. Create a list of words that conjure up memories or emotions – consider what you want your customers to feel when they buy from you, or remember about their experience
  5. Undertake some market research – look at your competitors, what are their brand names? What do you like and dislike about them?
  6. Think about what your brand values are – examples include quality, authenticity, quirkiness, and championing the individual
  7. All else failed? Don’t panic – try a cute domain names generator (but read on first)

Use a catchy brand name generator

Cute shop name generators, such as the ones that you’ll find on this website, can wipe out much of the legwork in manually summoning up a list of potential names. They are extremely helpful in finding brand names in no time.

To use Brandnic’s cute shop name generator, you can search for a brand name in the search box – using keywords (such as the name of your product or service); or you can skip straight to a list of premade brands, all sorted by categories, such as health & beauty brand names or arts & design brand names.

Use a cute brand name generator

A cute brand name generator.

Brandnic’s cute shop name generator doesn’t just provide business name ideas, it also includes cute website names in the form of a domain and a ‘done-for-you’ logo. Simply search, select your cute business name, and get your business set up faster than handling these steps yourself.

The final word – Avoid these mistakes

Before we go, we want to leave you with some things that you should absolutely avoid if you want your business name to be memorable and cute. Break these rules at your peril!

Avoid these cute business name mistakes

Avoid these mistakes when searching for a brand name.

  1. Avoid non-alphabetic characters – such as %”& – these can’t appear in your domain and could lead to plenty of online confusion for those looking for your business
  2. Avoid initials – they’re cold and meaningless (e.g., your target market won’t care, at all, about them)
  3. Avoid the more than 200 ‘sensitive words’ – that you’re probably not legally allowed to use.

Read more about this here: How to trademark a company name?


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