15 Entrepreneurs Proven Tactics For Business Name Generator

by Brandnic Official 25/11/2019

Why Business Names are important

Read Time: 12 minutes

Table of Contents

1. Why Business Names are important?
2. How Business Name Generators Help in Finding The Best Business Name?
3. A business name generator – a time-saving tool
4. Check The Domain Availability with business name generator
5. Easy trademarking for brand names
6. Business name generator automates the process
7. Concentrate on Keywords
8. Keep It Short
9. How To Find Your Potential Business Name With a Random Business Name Generator?
10. Conclusion – Brandnic Has All The Solution For Your Business Name Requirements


Businesses are established with the sole motive of leveraging their potentials in the global marketplace and build a credible name amongst their target audience. In this competitive digital scenario where everyone is striving hard to be successful and rich, it has become quite daunting for businesses to create their unique identity in the market. There are plenty of factors that contribute to the success of a business in the digital world.

The first step towards acquiring a successful and sustainable place in the global marketplace is by creating a distinctive identity. There are different ways of creating your own business identity in the market. The brand name is one such imperative elements that you must not miss to be distinctive.

Giving a name to your idea is the first thing you do when you set up a business.

Allowing your customers to find and be able to connect with your brand, your business name works as an avenue towards success. You need to come up with a name that perfectly aligns with your business idea and reciprocate what you have to offer to your customers. Equally important as a business model, business name creates a first and possibly a lasting impression about the company. 

Why Business Names are important?

“78% of global customers believe that the business name is what attracts them towards the business, before their services and offerings.”

Why Business Names are important

Business name generators give you instant company name suggestions.

It will be foolish to think that business names are not important, and entrepreneurs must not invest their time in selecting one. It’s quite amazing to know a name can be so crucial for a business. From cultivating a unique identity to allowing customers to familiarize themselves with the brand, business names extend a credible position to the business in the market.

Business name contributes to the brand’s perception and growth in the industry.

It has the power to make or break the company. Hence, it totally depends on the owner to rightly prioritize business names and invest their money and time to create one. Take a look at the below reasons that make business names extremely important today.

First Impression

Whether it is an individual or a company, everyone needs a name to get recognition and establish their identity. Business names are important as it helps in creating the first impression for the company. Whether lasting or not, a business name allows the company to place itself in the market.

Entrepreneurs uses a business name generator that provides the best name suggestions from which they can choose one.

The unique business name guide will instantly get clicked in your customers’ mind enabling them to familiarize with your brand and build brand loyalty.

Eyes On The Name

Neither your business objective nor your services or products, your customers eye on your business name first. It’s your business name that tends to catch the attention of your customers. If your business name is engaging and intriguing enough, there are chances that your customers will turn towards your business.

Your relationship with your customers solely depends on the impression you create with the name.

Making a powerful impact with your brand name is essential to sprout a sense of trust among the customers. Many successful entrepreneurs believe that a name has the power to build a long-lasting relationship between the brand and the customers.

Carves Out Everything About Your Company

Not just creating a unique identity, your business name helps you in depicting your business idea to your customers so that they can turn loyal towards your brand. There are plenty of factors that influence a perfect business name. You cannot simply think of a name out of the blue. It is certainly not the right brand strategy to go about the business name.

Your business name should convey a wide range of emotions and ideas about your company.

Your business values and beliefs are connected with your name. Hence, it is important to think of a name that perfectly goes with your brand objectives and says a lot about your company. You can seek assistance from a creative business name generator to find an impactful name for your business.

Your Unique and premium Approach In the Industry

One of the obvious reasons to create a name for your business is to remain unique and distinctive in the game. There are infinite numbers of businesses in the industry that works on similar ideas. How will you set your brand apart from the rest or how can you create a unique identity in the market that gives a significant place?

It’s only a matter of an impressive name that will make your poles apart from your peers.

The characteristics of your company depicted by your business names are something that compels your customers to choose you over the other. So, it is important to think of a name with a perspective to emerge as a premium entity in the market.

Creates Credible Business Value

Your business is all that your name brings in. Whether negative or positive gains, your business name plays a significant role in creating your brand image. When you are aiming for future gains and excel in the global marketplace, you must start prioritizing the brand name. Increasing your brand value and leveraging your company in the industry.

Your name plays an important role in making your company credible in the market.

Furthermore, your business name that establishes its prominence in the marketplace will pave the way for new and productive opportunities for your company. So, never underestimate the power your business name holds in the market.

Generates New Customers and Nurtures The Existing

When you have decided to give a name to your business, you must always think about how it is going to affect your customer base. A brand name helps your business to get word-of-mouth referrals. Your brand name should be focused on enhancing your customer base.

When you come up with an impressive name that your new customers can relate to and your existing customers can connect with.

Irrespective of the size and structure of the business, a business name has so much to do with your customer base. Not just your logo, your brand name is essential to create a lasting impact on your customers’ minds.

How Business Name Generators Help in Finding The Best Business Name?

Finding the best name for your business can be a daunting task as you have to take several factors into consideration before framing a name. You need to brainstorm ideas so that everything falls into places when it comes to finding the best name for your business. It takes a lot of time and effort to think of a name that perfectly aligns with your business objectives.

Whether a startup or a small business enterprise, name plays a critical role in ensuring the future success of the business.

Hence, it is important to find a name that does justice to the business.

Sometimes it becomes difficult to sit with the ideas and your team and think of a name. It is quite evident that generating a domain maker is not a mere cakewalk. You need to think from multiple dimensions, filter out a few name ideas, pick one, and check for its availability.

How Business Name Generators Help in Finding The Best Business Name

Business name generators helping to find the best company name.

What if a tool can help you find the business name suggestions so that you can seamlessly pick one? Yes, a business name generator can help you in finding the best name for your business.

A business name generator is a name generating tool that takes input from the users in the form of keywords for the business and provides a wide range of name suggestions. You can make your preference among the name suggestions and check the domain availability as well. There are plenty of reasons to choose a generator to find business names as they are equipped with many features that often human brains fail to combine together.

Below are some of the prominent reasons why a random business name generator is popular among the people:-

A business name generator – a time-saving tool

As mentioned earlier, finding names for your business can be a strenuous process. It takes a lot of time and effort to sit with the ideas and think of a perfect name. If you want to save up more time finding the best name, go for a business name generator. All you need to do is enter the right keyword, and you will get thousands of suggestions regarding your business name.

Save your time finding the name with a generator tool and concentrate on other core elements of the business.

With a reliable business name generator, you have to no longer brainstorm for hours and struggle to find the perfect name. A name generator will take up all your work and save your precious time that can be invested in other important business tasks. Make sure to find the most reliable and quality business name generator that can adhere to all your requirements of finding a perfect business name.

Creative business name generator – a myriad of options

When you start chunking out the possible name suggestions for your brand, you can possibly think of twenty, thirty or maximum of fifty names, not more than that. Human brains are creative, and there’s no better way to find something creative, but there are some restrictions to it. With a creative business name generator.

You can get hundreds and thousands of name suggestions that give you ample opportunities to select the preferred one for your business.

Though there are chances that such a magnitude of options can make you confuse, on the plus side, it only gives you suggestions to widen your perspective. Hence, going for a name generating tool is always a beneficial move to find the business name. 

Check The Domain Availability with business name generator

In this digitally evolving business realm, everyone needs a website that works as the doorway to their business. It is not only about finding the right business name and registering it to start a business; you also need to get a similar domain name for your business website as well. When you decide to find the business name manually, you would need to check the domain availability for all the shortlisted names that make the process even more prolonged and strenuous.

With a cool business name generator, you can get the list of names that are readily available for the domain, as well.

So, with no extra steps and extensive process, a business name generator will do it all. Find a reliable business name generator tool that can streamline all your hassle of finding a business and domain name for your business.

Easy trademarking for brand names

Brandnic names are easy to manage with registration and you can trademark your company name – in fact, you can also trademark a slogan or a tagline if you already got a brand name.

Business name generator automates the process

Who would not want to make their tasks simpler by seeking assistance from a machine program? Automation has brought a boom to the business industry that has even brought productive returns to the company.

The business name generator is also an automated initiative to create business names in bulk.

They are automated online tools that take input from the users in the form of keywords for the business and present a list of possible brand names that will be suitable for the concerned business. Automation has brought a new wave of technology in the industry, and business name generators are just a small part of technological advancement. If you believe in automation, a random business generator will definitely help you in automating the process of finding the perfect business name for your company.

Concentrate on Keywords

Before deciding on a business name, there are plenty of things that need to be taken into consideration that influences its prominence. SEO worth is one such important criterion that you need to look out for when finding the brand name. When you decide to find the business name manually, it is quite evident that you won’t be able to adhere to SEO guidelines.

In order to make your business name significant from the SEO perspective, you would need to get help from a business name generator.

They tend to provide you with the names that can get higher SEO favorability. It is important to make your business name properly visible in the eyes of search engines, so you would need to look out for names that best serve the SEO purposes. These business name generators come with the mechanism to include keywords that are potential from an SEO perspective. So if you want to make your business name SEO competent, you would need to use a reliable business name generator.

Keep It Short

It is quite evident that short domain names have a higher reach among the customers. When you keep your business name short and crisp, it would have more probability of getting recognized and familiarized with the customers. You need to think of a name that is short and easy to remember.

When you go with finding business names manually, you might forget to keep it short and go with the flow. This can result in decreased popularity of your business. Using a free business name generator will give you the required edge to find short and crisp brand names. These generators will never show you elongated names that will bring no good to your business. Business name generators will get you names that are easy to read, type, spell, understand and remember.

How To Find Your Potential Business Name With a Random Business Name Generator?

There’s no doubt in asserting that business name generators are the best thing you can invest your time in to find the perfect business name. Saving your time, automating your process and adhering to SEO, a catchy business name generator will help in making things easier for you. If you have made up your mind to use a business name generator,

How To Find Your Potential Business Name With a Random Business Name Generator

Using a business name generator to get the best company naming idea.

let’s take a look at the steps to follow to get your business name ready:-

  • Find: The first step towards getting your business name is to find a reliable name generator for the business that can help you with its quality services. Go for a generator that has ample credibility in the market.
  • Sign-up: Once you have found the generator, it’s time to sing-up to get connected with the tool and start your search. A majority of generators are free to use, if not, subscribe to its services before starting the search.
  • Search: Now comes the searching part. Most of the generators will display a search box where it will ask you to drop the keywords related to your business. Some generators will only give you one keyword space, but there are others that will ask you to provide two or more keyword suggestions. The keywords are basically the words that you would want to include in your business name.
  • Scroll: Once you enter the keyword/s and hit the generate button, the generator will show you an extensive list of possible business names that go well with the keyword you enter. Sometimes you can get thousands of successful results of your keyword. You can scroll through these suggestions and shortlist a few to make up your mind. Make sure to go for the ones that best describe your brand.
  • Select: Take ample time to select your ideal business name as it is going to make a significant difference in your company. Make sure to filter out a few before going with the final one. You can also seek advice from your team, family or friends to get a better idea regarding the name. Once you have brainstormed with the names, pick one that works best for your company. 
  • Launch: When you get your ideal business name, don’t wait anymore. It’s time to take your business to run it and get it registered. You would need to set up your business domain as well with similar names.

“67% of global businesses were able to generate more leads who have invested in framing a catchy business name than the ones who barely attempted to carve out an impressive brand name.”

Conclusion – Brandnic Has All The Solution For Your Business Name Requirements

When you decide to start a business, the to-do-list of business proceedings can be a tad bit overwhelming, and it’s essential to work efficiently. You need to set priorities when you want to set an avenue for success.

The business name is as important as cultivating a unique business idea. Your brand name is what speaks in the market for you. With a unique and catchy business name, your customers will be able to connect and familiarize themselves with your brand. It should rightly reflect your business ideas and speak for your brand.

Conclusion Brandnic Has All The Solution For Your Business Name Requirements

Get started to generate top quality business names in seconds.

There are plenty of ways through which you can think of an engaging and impressive business name for your brand. Rather than investing your time and driving yourself crazy to find a name, work smartly and pick a business name generator. Using a business name generator is one of the effective ways that everyone prefers these days.

These generators allow you to go through thousands of business name ideas that will align with your objectives. Not only a business name generator free online, but they are also highly efficient and give productive results to the business. By reaching out to a good name generator business, you can come up with some great business name ideas from which you can pick one name for your company.

If you have been searching for a reliable and catchy business name generator for your company, head towards Brandnic that can provide you with the right solution. It is a one-stop destination to find your premium brand name. Brandnic sells thousands of catchy brand names, seek its services to get your brand decked with a name today.

Don’t compromise on your business name as it is the first thing your customer notice and the market recognize about you. Finding the right business name can be a strenuous process. Brandnic will make everything simple with its reliable business name generator that can give thousands of ideas regarding the perfect name.

Connect with Brandnic business name generator now to get things sorted!

How to Renew a Trademark

by marketing 25/11/2019

how to renew us trademark

Read Time: 7 minutes

Table of Contents

1. Why do You Need to Renew Your US Trademark?
2. Renewal Timeline for Your Trademark
3. What Goes After This?
4. Common Mistakes that Should be Avoided
5. Bottom Line


Has your trademark registration lapsed and you are looking forward to renewing it? Do you need further assistance even after reading a series of articles on trademark renewal? Are you still in the darkness trying to figure out the next legal steps to be made?

At Brandnic, we help you by giving comprehensive guides that are easy to follow.

The simplicity of the guides makes them DIY-friendly hence, no need to hire an attorney.

This article is, therefore, meant to help those who need help to renew their trademarks. Therefore, sit back and prepare to learn.

Why do You Need to Renew Your US Trademark?

Trademark is very important and overall, it acts as a protection of business ideas. This defines why there is a need to renew trademarks once the need arises. Remember after registering the trademark, you were entitled to the ownership and other responsibilities by the United States Patent & Trademark office. One of these responsibilities is to make sure that the trademark is renewed at the required period as needed by the USPTO. So, what are the reasons that make it necessary to renew a trademark? Let’s find out.

how to renew us trademark

Renewing your trademark.

Maintaining Ownership

In the US, trademarks are valid for up to 10 years and are renewable. However,

The USPTO requires trademark owners to renew their trademarks in the fifth to sixth year.

This is a mandatory failure to which, you will automatically draw in a penalty. The penalty is nothing else but a cancellation of the trademark. That’s bitter! Renewing your trademark, therefore, puts you in a better position of further ownership.

Trademark owners should also note that the USPTO doesn’t remind you when the renewal time arrives despite being crucial.

Proof of Use

After getting a trademark, the USPTO gives you up to 10 years. Under this period, you are required to ensure that the trademark is active and usable.

However, the USPTO doesn’t know whether you are using the trademark or not.

Renewing a trademark, therefore, can be used as an indication that you are still owning the trademark and it’s active.

Renewal Timeline for Your Trademark

We’ve seen that the duration for a federal trademark is 10 years. Renewal dates are very important. There are different renewal dates that you ought to know. The renewal of a trademark majorly aims at ensuring that your trademark is active. In the next section, three different timelines have been discussed. However, considering the importance of a trademark in your business, you can choose to file a renewal earlier than the stated time.

trademark expired

Renewal of trademark expired.

First Renewal Timeline

The first renewal timeline is due 5 years after the trademark registration date. This is the most important renewal date that you can’t afford to miss. Here, the USPTO requires you to file a form that proves you’ve been using the trademark and you’re still using hence, ownership shouldn’t be terminated.

You should also note that renewal comes with fees that you will be required to provide.

Also, you will be asked to disclose whether you are still using the trademark in the same way or you changed in the long run.

trademark renewal waiting

Trademark renewal waiting timeframe.

If humanity is to be considered then, forgetting can’t be an exception. You may just forget that you are supposed to file a renewal considering that no one reminds you. The good news is that there is a grace period.

The grace period lasts for 6 months after the required renewal date.

However, the grace period isn’t ‘grace’ as you may think. If you file a renewal in the grace period, you will have to draw in a penalty that would see you paying up to $100. It doesn’t matter if you are going to renew a slogan or a tagline, So, if you forget to file the renewal in the normal period, don’t miss doing it on the grace period.

Click on the link to find out about how to register a slogan or phrase.

Second Renewal Timeline

This is due 9 years after the registration date. The second renewal timeline constitutes all the information in the first renewal timeline. Besides, you will be required to file a statement of continued use. Effectively filing of the second renewal will see your trademark extend to the 10 years. The renewal is done on the period between the ninth and the tenth year.

Third Renewal Timeline

The third renewal is due 10 years after the second renewal. Here, the USPTO just wants to know whether your trademark is in use or not. Therefore, you will be filing renewals to confirm ownership and continued use.

What Goes After This?

You may still be wondering what happens after the third renewal timeline. Well, it’s simple. After you renew your trademark for the third time, you will be required to make further renewals after every ten years. Besides, trademark owners are required to provide strong evidence which may include photographs of products. In the long run, you will also have to ensure that your products are a usable failure to which your trademark may be canceled. Remember, a trademark is not just owning a logo, a brand or a word. Instead, it’s all about making sure that your customers continue benefiting from the product or service and making them aware that you are the only producer or manufacturer.

Just in case you’ve been trying to figure out how long a trademark can last, it depends on yourself. It can last for decades provided that you maintain it.

You can also consider applying an affidavit to prove incontestability.

renewal timeline

Trademark renewal timeline.

Filing an affidavit triggers extra protection for your trademark. On the USPTO website, you can find the affidavit of incontestability form. As a business owner whose trademark has been in existence for comparatively long, it’s important to consider filing this form. Filing the form may also prevent you from drawing in different possible charges in the future.

Common Mistakes that Should be Avoided

In this last section, let’s look at the common mistakes that people make and should be avoided at all costs. Renewing and filing trademarks takes a lot of time, conscious, and concentration. Below are some of the possible mistakes that people can make and should be avoided though there are many more.

Misunderstanding The US Laws

Different laws abide by the process of application and renewal of trademarks. As a trademark owner, you ought to know all the rules and ensure you don’t transgress any.

Erroneous Filing

When making an application to the United States Patent & Trademark Office, ensure everything is correct. After inserting all the required information, double-check the application to see if there are any errors. Some of the possible errors that can lead to disregard are; poor grammar and spelling mistakes.

False Declaration

When filing a renewal, USPTO requires you to be honest and provide the correct information. For example, when some of the goods and services that were registered under your trademark aren’t provided, again, you will be required to indicate them in the renewal form. The mistake of retaining the items that you aren’t selling may put your trademark at a very big risk since it’s a transgression of the USPTO laws.

Irrelevant Hiring of Attorneys

When you want to file a trademark renewal, depending on how knowledged you are, you may consider hiring a lawyer. Although lawyers can help you effectively, hiring the wrong one may be the biggest mistake you can make.

Missing a Deadline

The first trademark renewal timeline is due 5 years after the registration date. As a trademark owner, missing a deadline can cause two possible problems. Filing a renewal during the grace period (6 months given by the USPTO) would see you pay an additional $100 as a penalty. The second problem that you may land on is getting your trademark canceled – this happens after you fail to file the renewal even after being given the grace period.

To avoid mistakes while trademarking a company name check the link.

Bottom Line

Here at Brandnic, we consider it our responsibility to keep you safe and protect you from any inconvenience. There are a lot of companies and individuals who can be found online claiming to offer solicitations. For security and protection purposes, we recommend you to be extra careful just in case you want to undertake such activity.

The US Patent and Trademark Office, also, don’t advise anyone to use those private companies. Some are legit and they can help you effectively.

The most important thing is to make a thorough research about the company before accepting to work with them. You should note that any loss that may arise as a result of using private companies to help you file a renewal or register, wouldn’t be compensated by anyone.

The companies and individuals who want to “run away with your money” you can be very active at the period approaching the renewal date. They are doing this since they know most trademark owners tend to be desperate at that time. They may be willing to offer their services at a lower rate just to take your money. Please beware and take caution. Remember, the USPTO team is available to offer any help and answer queries to all. If you are stuck, it’s advised to contact them and see how they can help you.

How to Come up with a Unique Brand Name

by marketing 23/11/2019

Brand names make use of keywords

Read Time: 13 minutes

Table of Contents

1. The brand name should be original
2. Make your brand name descriptive
3. Your brand name can reflect the purpose of the business
4. Brand names make use of keywords
5. Books contain powerful keywords which you can use
6. Play around with words to keep it original
7. Brand names can make use of different languages
8. Maps can provide a powerful brand name
9. Your brand needs to last into the future
10. Different perspectives of your product can provide inspiration for brand names
11. Abbreviations can become unique brand names
12. A user-friendly brand name is essential
13. Ensure that your shortlist of brand names is open for use
14. A brand name should be loved by you and your customers


If you’re a startup looking for success, one thing’s certain: you need a unique, attention-grabbing name that attracts your target market.

The process of thinking of a catchy name isn’t easy.

There are many things to consider when trying to come up with a unique name. But with this guide by Brandnic, you’ll soon begin the brainstorming process. You’ll soon be able to ensure that your brand name is innovative and can stand the test of time.

By the end, you’ll have the perfect brand name for your company – one that will have potential consumers visiting your webpage or buying your products.

If you’re ready, let’s begin looking at some of the above values that we associate with a successful, unique brand name. These are some of the cornerstones of coming up with a powerful identity.

The brand name should be original

To dare to do something new is often frightening. It’s also difficult to do. However, it’s something that is almost imperative when trying to think of a name for your business. Don’t be scared to be original or to set your business apart from the hundreds of thousands of new startups that pop up every month. You need to stand out from common names.

The brand name should be original

Show some creativity when choosing a brand name.

So many applications have taken names such as Tumblr, Grindr, Flickr… Choosing a name like this means that yours will lack innovation and won’t get noticed. If you’re a startup finding its feet, you’ll need a name that convinces people to find out more about your company or to take notice of your business. Because competition is fierce when it comes to new companies.

Free-flowing brainstorming is a great way to unleash the power of your imagination and create unique names. By writing notes while thinking you can create many different choices as potential candidates for naming your business.

It’s important not to edit your thoughts when brainstorming; you need to be creative in this process.

Also, picking a brand name by browsing the Brandnic marketplace can take the strain out of the brainstorming process. Just one click and you can search some awesome, cool names in seconds.

Read our in-depth guide about understanding the cool company names.

Make your brand name descriptive

Thinking of the one word that describes your business best can be a good approach to creating a unique brand name.

An example of this could be;

The supermarket 7-Eleven, which reflects an essential selling point of the business – it’s all-day

opening times. Later we’ll discuss the use of keywords, which can make this process easier.

Your brand name can reflect the purpose of the business

Before considering a powerful, unique brand name, you should be able to work out two things: who your target consumer is, and what services or products you provide. Because of these two factors are not confirmed at the beginning, it will be nearly impossible to create a unique name.

Once you’ve defined your main consumer, you’ll be able to get the name right. Many startups attempt to come up with a brand name before figuring out what their business offers, and this often hinders the process.

By all means, consider some ideas for your brand, but you should make sure that it has something to do with your brand’s principles.

Using tools like Alexa is a good strategy to identify just who visits the websites of your competitors. It even allows you to research the gender, location, and age of their consumers.

Your brand name can reflect the purpose of the business

Understand your consumer and target market.

Another useful approach is to check the Facebook and Twitter pages of your competitors, which can provide some information about their online presence and following. And with these two steps, you can easily identify your typical avatar – a particular description of your company’s target market.

So, you’ve got your brand avatar. You’ll now need to be able to nail down the brand archetype – and there are 12 main ones that you can choose from. You should consider this carefully in order to identify which archetype is best suited to your company.

The sports brand Nike is an eponymous name that makes reference to the Greek goddess of victory.

The skincare range Dove uses the image of the dove to reflect purity. In short, these brands have specified their archetypes and avatar, and they are popular around the world.

Brand names make use of keywords

Brand names make use of keywords

Searching brand names within your business category.

One of the first things to do, to help the brainstorming, is to research keywords for your domain name. You should think and look for the best name that is available to make them your brand as brandnic marketplace got a lot of names that can be converted into a brand and they are simply amazing.

You can start your search by Just typing the word in the search box and you will see the magic… a lot of brand names are being generated in the marketplace and you’ll be provided with a graph of the many words associated with it. At the click of a button, the tool generates a list of potential words!

Books contain powerful keywords which you can use

Another step to take, when thinking about a new brand name, is to look up words in books. You could make use of a dictionary, a non-fiction book, a magazine or perhaps a novel that you enjoyed reading. Skim read the pages and jot down the words that seem powerful. At this stage, even if the words are not completely related to your startup, still include them. The important thing is to create a broad list that you can later narrow down.

Play around with words to keep it original

Another method to consider when trying to think of an original brand name is to use wordplay. Using words that are homophones, for instance, can inspire and intrigue your consumers.

Some examples of this include:

Sole Man (a company specializing in shoe repairs, playing with the word ‘soul’ man), Melon Cauli (a vegetable and fruit store making use of the word ‘melancholy’), and Spoon Me (which is a frozen yogurt company).

Play around with words to keep it original

Place your keyword and the brand name generator will generate business names.

the example of our own comes from;

Brand Name (a company selling brand names and playing the words with ‘brand’ and ‘nic’ comes up with ‘brandnic’)

The above examples play around with different words to create innovative brand names. And there are ways other than making use of homophones that can be used to come up with powerful brand names. For example, misspellings can work in your favor too, provided you don’t misspell a word that describes the product. Both Rice Krispies and Google use this technique of misspelling, and they are some of the biggest brand names out there.

Brand names can make use of different languages

A unique option for your brand name could be hidden in another language. Considering words that aren’t English, or are not your mother tongue, can be very useful when trying to be original.

Popular brands often make use of words from the romance languages – Spanish, Italian or French

Which can conjure intrigue or a sense of international recognition. You might even choose to use Latin to create a powerful brand name with a deep meaning, in the same way, Volvo ‘I roll’, Acer ‘sharp’ and Verison ‘truth’ have done.

Brand names can make use of different languages

The name can be half English and half other – to make a perfect combination.

However, if you do consider a language other than English for your brand name, you should be careful. Research the meaning behind the word before choosing it, because the last thing you want is to convey a slang meaning of a word that offends your target market. Search the internet to be certain that your chosen word doesn’t secretly mean something else.

Maps can provide a powerful brand name

In a similar way, if you’re stuck for inspiration, you could always take a look at an atlas or world map to generate some fresh, exotic business names. There are plenty of companies that have used this approach.

Maps can provide a powerful brand name

A brand could be anything that shows authority and power.

Fuji makes use of the globally-recognizable highest mountain in Japan;

Amazon uses the name of the Amazon river – the largest in the world; Adobe is named after the Adobe creek…

Your brand needs to last into the future

It’s important to recognize that a brand name can make or break a company. This is because a business should always aim for expansion or growth, and a name that is limiting in its nature can hinder business progress. As your business grows you’ll want a name that encompasses this growth.

For example,

Your enterprise specializes in women’s shoes, before choosing a name you should consider that there is the potential to create men’s shoes too. Limiting yourself with a name like Heels for a Queen would be a potential mistake.

Your brand needs to last into the future

Your brand must be ready for future demands.

So how can we avoid limiting a new company to its current products or services? One method is to consider your business as a whole – to recognize that your company has values that set it apart from others.

It’s important to think about your company’s story when brainstorming; this is what makes it unique.

You should consider some of the following points when trying to determine your company’s story: the way you would describe your startup to other people, the company’s main goal, the emotions you want to stir up in your consumers, your unique selling point. When brainstorming, write the answers to these points on a piece of paper.

Think about what your company offers. This can be particularly useful if your company is service-based.

If you include the service you offer in the brand name, you have a higher potential to attract your target market. This is, after all, what they will be searching for.

A brand name should not be too complicated. Using lots of words that attempt to achieve many things can often confuse your consumers. You should try to come up with a name that is simple and which creates positive feelings in your target market and, of course, yourself.

Different perspectives of your product can provide inspiration for brand names

Perhaps your product or service conjures up a different image or reminds you of something different. You can actually use this to your advantage. Just view your product from a different perspective, ask those close to you to describe the product or tell you what it is similar to.

Companies such as Caterpillar and Blackberry made use of this strategy – some of the largest companies in the world.

And, with that, you can create a very premium brand name.

Abbreviations can become unique brand names

Using a word that resonates with you or your company can work well if you abbreviate it. One example of this is the company Cisco, the globally-recognizable IT company, which abbreviates the city San Francisco – (the place in which the enterprise was created).

A user-friendly brand name is essential

You may now have a shortlist of initial ideas for your brand name, so what should you do now? The next step is to select a name that can be pronounced easily – a name that can be spelled without difficulty and can be typed into Google without problems. The name may be made-up, but it should still fit into these criteria.

Thankfully, Google enables users to correct their spelling of the words typed into the URL browser, using the “Did you mean…?” system.

However, this doesn’t mean that your brand name shouldn’t be easy to spell. Because, if your target market isn’t the best spellers, they can easily be taken to a completely different webpage if they mistype a word. And if your consumers land on the pages of your competition, essentially you’re handing your target market to another business.

You should say your potential brand names out loud to hear how they sound and to see if they are memorable.

A user-friendly brand name is essential

Your brand speaking to your audience.

So how can we create a name that is user-friendly?

  1. One thing to think about, at this stage is limiting your creativity. As you get further and further into the brainstorming process you should now think about short, snappy names that are powerful. Constrain yourself to words that have one or two syllables in order to create punchy brand names.
  2. Using techniques such as alliteration in your brand name can be an effective way to create powerful names. Examples of this include Squarespace or PayPal, names that are easy to remember and are user-friendly.
  3. If you include verbs in your brand name, you’re also likely to attract more consumers. Verbs associated with your business and keywords can resonate well with your target market. For instance, Shopify or Dropbox makes use of the verbs ‘shop’ and ‘drop’, words which the target market is going to use when searching for a service or product in Google.
  4. It’s important to test out your brand names in different ways to ensure they feel ‘right’ for your company. Draft and create logo designs in order to test out how your brand name appears on paper. You can do this via the Brandnic website – through which you can instantly create the perfect, professional logo for your brand.

Ensure that your shortlist of brand names is open for use

At this point, you may have a few company names that you’re seriously considering using for your business. Now it’s time to do some research into the availability of these brand names to make sure that they are open for use.

1. First things first, you need to think about search engine optimization.
You’ll want to have the brand name within your domain or website URL, so the first thing is to research whether or not it’s available in the form “.com“. Because using a URL that has “.com” has the potential to ensure your business has authenticity and can generate more traffic or visits from your target market. Now, using “.com” may not be possible. But don’t give up – there is still hope. You can select from so many options out there – .CO.UK, .NET, .TV… the list is endless.

2. One good thing to do is to be creative.
During the early stages, because the more creative you are during the brainstorming process of creating a brand name, the more likely your brand name is to be open for use as a URL.

3. The next step, in making sure that your brand name is available, is to check this using particular tools.
ICANN Domain whois tool is one example of a tool that is useful for this. It allows you to see potential, available domain names and variations. All you need to do is type in your ideas and check of each name has already been taken. Then, if they are taken, you’ll want to jot down which ones have already been used. And while you’re at it, a trademark search is also a useful thing to do.

Make sure you understand how to secure your domain name?

4. You have to be quite resilient when creating a unique brand name.
If one of your brand names has already been taken, you could add another word to it – either at the beginning of the end. Some of the more common ones are, ‘hello’, ‘app’ or ‘get’. If your company is service-based, a good idea could be to add a word that describes what the company offers.

5. Social media sharing is becoming more and more prevalent for new startups.
It’s a powerful way to increase business and awareness of a growing company. So one strategy to ensure that your name is unique could be to research social handles. You’ll need to see if your desired name has been already used.

Ensure that your shortlist of brand names is open for use

The brand name must be available for registration.

A social handle usually contains the ‘@’ sign and can be researched on Namechk. This is a useful tool that you can use, which will allow you to determine if you can use the name on particular channels to increase awareness of your business and build your online presence.

Handle names, just like “.com” brand names, may not always be available. But you can always work around this by adding an underscore or another word. It’s important to confirm that the content of other handle names isn’t repeated on your own.

Your business might be constrained by a geographical location, and a URL that reflects this can still work. Again, just do some digging and make sure that the information, services or product information on the “.com” address doesn’t clash with your own.

A brand name should be loved by you and your customers

An obvious point to make is that you should really feel enthusiastic about your brand name. You should love it. You should have the confidence to use the name everywhere you go. So it’s important to consider many different ideas before you decide.

Maybe your company has a really intriguing story that made it big. You can use this when thinking of a unique brand name.

Particularly because this often means that your target market will really love the name. Some of the examples of this include Mozilla, Virgin, and Kenvelo, all of which have stories behind them.

Alternatively, most companies have principles or values which they believe in, which can also be taken into consideration when thinking of a unique brand name.

The company Minolta is an example of this, meaning ‘your principle, what you believe in’.

Your name will be loved by your customers

Your name must be loved by your customers.

Although it is possible to rebrand, and it’s true to say that millions of businesses change their brand name, later on, it’s best to try and get it spot-on straightaway. Changing a name can be time-consuming and also costs a lot of money. You’ll want to use both of these resources for other means, so really consider your brand name carefully to make certain that you and your target market love the name.

So, with these points, you’re ready to create an original, unique brand name for your business.

Continue to browse the Brandnic website for more information.


Browse More Brand Names

Submit your name for branding

and we make a brand name for you in .com!