Why Domain Names are Important

by marketing 25/11/2019

Why Are Domain Names So Important

Read Time: 13 minutes

Table of Contents

1. Understanding Domain Names?
2. Why Are Domain Names So Important?
3. What Are Exclusive Domain Names?
4. What Makes Domain Names – A Premium Brand?
5. Precious domain name – what to avoid while choosing it
6. Benefits of Quality Domain Names
7. When To Buy a Catchy Domain Name?
8. Where Should You Buy Your Exclusive Domain Name?
9. Protecting Your Brand Beyond Your Attractive Domain Name
10. Ready To Discover Your Luxury Domain Name?


With the world turning all-digital, it has become challenging to remain competitive in the business realm. Each day, a business is incepted in the industry with a view to showcase its potentials and grab a credible position in the global marketplace.

It has become more than necessary to generate a unique identity so that your target audience can get familiar with you, and the market can recognize you. In this digitally dominated space, there is more than one way to generate a credible identity. One of the reliable ways that have been proven to be a highly beneficial option for businesses worldwide is developing a website.

Yes, websites work as a doorway to your business from where all your customers can interact with your brand and build brand loyalty. It is important to make your website intuitive and user-friendly in order to provide customers with a seamless experience. A website comprises of all the relevant information about the business.

Domain names important, and it is an undeniable fact that domain names hold a significant position in leveraging the online identity of a business.

From the vision to the offering, everything is listed there in an aesthetic manner.

There are several factors that contribute to making a website successful and productive for the business. Apart from the developing and designing part, there is one more critical element that every business must concentrate on, i.e., domain names.

Understanding Domain Names?

Domain names are basically the virtual address of the business given to the website. Every computer has an IP address that is a combination of numbers that are difficult to memorize and use regularly. Domain names rightly replace them with an alphanumeric alias that is comprehensive and easy to remember.

They are followed by a domain extension such as .com, .net, .edu, .org etc.

What is a Domain Name

Explaining about a domain name.

Domain names are unique, and every website has its own names that help customers recognize the brand. 644 million. That’s how many other websites there are. Among them, there will almost certainly be thousands of websites that you need to compete with (if not hundreds of thousands, or even millions – depending upon your industry).

That’s where domain names come handy to provide business with a unique identity to get familiar with the audience.

Your website name is the first thing that your audience will look into and remembering a unique string of numbers is impossible; these domain names are an effective means to give your website an addressing scheme.

Before delving further into the world of domain names, it is important to understand the multiple perks of domain names and why it is necessary to have one. Read on…

Why Are Domain Names So Important?

You cannot escape the Internet; it is everywhere. You need a website in order to survive the digital wave, and domain names help in giving your website the required recognition.

Why Are Domain Names So Important

Importance of a domain name.

As mentioned earlier, domain names are quite simple, straightforward, comprehensive, and easy to remember; it depends on you to find the appropriate name suiting your business. If you haven’t thought about domain names important yet, take a look at its significance in the business world:

Gives You Edge in The Digital Wave

It is not only important to survive the digital wave, but it is also important to lead the way. Even domain names imply that you are embracing the digital revolution and emerging technologies. Hence, investing in a good domain name is highly important to remain credible.

Adds Mobility To Your Online Presence

Web hosts are also an important component of the internet that houses your website.

The absence of a domain name will damage your branding.

If you have a domain name, you can have flexible mobility over the internet that means you can easily transfer web hosts and even switch to in house servers.

Attracts Web Traffic

Your domain name is your business’s virtual address that your customers will use over the internet to find you. Choosing an appropriate unique domain name that mirrors the idea of your business is the sure short way to drive traffic. For instance, if you are into the hardware business and name your website as hammers.com, there are chances that visitors looking for hammers might land up on your website. As simple as that.

Builds Your Brand

Unlike other marketing your branding strategy, giving your website a domain name is the most effective, easy, and reliable way to strengthen your brand. It increases brand awareness and leverages your brand among the target audience.

An easy-to-remember domain name will stay in your customers’ minds, and they can connect with your brand whenever they are searching for brands similar to you.

Enhances Search Engine Rankings

Yes, domain names have prominence over search engines, as well. When you develop a website and put all the quality and SEO friendly content, it is your domain name that will help gain recognition on search engines.

Good content help you to get backlinks from other sites and you will gain page rank from google.

When you fill your website with SEO worthy content, your domain name will become more familiar to search engines, and it will automatically direct all the relevant traffic that can be beneficial in leveraging your brand identity.

Builds Online As Well As Offline Credibility

Domain names are authoritative. A high-value domain name that reflects your business idea helps in establishing credibility and a sense of professionalism as well. This credibility works both online and offline.

Having a credible domain name will ensure that you are placed as a legitimate business in front of your audience.

A Great Investment

Buying domain names are like investing in real estate; its value increases over time. It is one of the high benefit reaping investments that you can make in your business. Offering multiple benefits with a single investment, your domain name has got more than you can imagine.

Sets Your Customer’s Expectations

Your domain name is the first thing that your audience will notice. When you register a domain name for your business, you are setting up expectations for your business. Your domain name should be easily clickable in your audience’s mind.

An unfamiliar and competitive domain might restrain your audience from clicking on it that can severely damage your PPC campaigns.

Hence, it is important to choose a domain name that your audience can easily connect to and have positive expectations from you.

Global Recognition For Your Brand

Assigning domain name for your website means placing your brand on the world wide web. Your domain name will be visible to all the global internet users giving your brand marketability around the globe.

Even if your business is operating at the other end of the world, your domain name will help you have an omnipresence over the internet.

Anyone around the world will be able to connect with your brand just by using your domain name.

What Are Exclusive Domain Names?

Now that you are acquainted with the importance of domain and the significance they hold in the business industry, it is time to learn more about these domain names. Choosing a domain name out of the blue is definitely not the right way to go about it.

Your domain name should be superior, unique, and yielding.

And that’s exactly what precious domain name does for you.

What Are Premium Domain Names

Premium names are different than ordinary domain names.

As the name suggests, valuable domain names are exclusively for you.

Understanding premium domain names is one of the most important first steps to a solid marketing strategy.

Slightly expensive than the standard domain names, these are domain names that have the potential to leverage your marketing and branding strategy like nothing else.

What Makes Domain Names – A Premium Brand?

A valuable domain name is a name owned by a registry or an individual. It typically costs higher than the usual domain name, and it is worth every penny.

An exclusive domain name becomes precious when it is considered more valuable than the standard domain name.

From its length to brand image it portrays, rare domain names are considered exclusive for many reasons.

What Makes Catchy Domain Names So Exclusive

Catchy domain names worth is still less .. in future they will be worth millions.

Catchy domain names (also referred to as premium domain names) have a number of key characteristics that make them easy to remember, such as being:

  1. A Top-Level Domain (TLD) – Top Level Domains include .com, .org, .net, .gov, .biz and .edu (.com is far preferable to any other domain name, with 75% of all visible websites boasting a .com domain name)
  2. Short – Ideally between 4 and 5 letters – ‘type-in’ traffic (e.g. those that tap out the domain, as opposed to clicking on a link, accounts for 50% of all visitors, so your rare domain MUST be short – the source)
  3. Reflective of your business name –Your brand name depicts tour business idea, it has to be that way. It combines all the key elements of a business and entwines them into an alphanumeric name that mirrors your business.
  4. Geographically relevant – if you only serve a key location, then using that regional word in your domain can communicate to your visitors that they’re in the right place. A word of warning, however – if you opt for this, be sure that you won’t expand past your locality in the future – changing your domain at a later date can be a logistical nightmare.

Precious domain name – what to avoid while choosing it

For every positive characteristic of attractive domain names, there is an equal number of things that you should absolutely avoid.

Precious domain name – what to avoid while choosing it

Exclusive names are a great way to start a business.

  1. Numbers – numbers are extremely problematic when it comes to potential website visitors recalling whether they are in character form, or number form (e.g. this1website.com OR www.thisonewebsite.com).
  2. Hyphens – while you may think hyphens are handy to split words up, these too are also tricky to remember (e.g. some people may recall your hyphened domain without the hyphens – rememberthis.com or they may type in www.remember-this.com).
  3. Stuffing keywords into it – No longer does Google place value on the words in your domain, so stuffing keywords into your domain is only going to make it longer and harder to remember (e.g. shoesheelsflatslondon.com will prove a total nightmare to work with).
  4. Purchasing a domain name that’s too similar to an existing website – this will confuse your potential visitors and could also land you in hot water if that particular domain includes a trademarked word or term, for more info;

Understand how to trademark a slogan? or a tagline read a complete guide.

Benefits of Quality Domain Names

There’s always more than you imagine. Exclusive domain names might seem simple and usual, just like the standard domain names, but they hold great importance. Their worth in the internet world is weighed in gold.

Let’s take a look at the possible benefits you will get after registering for a premium domain name.

Great For SEO

It is quite evident that the quality content of the website is something that helps in ranking well on the search engines.

Webmasters consider luxury domain names as authoritative and trustworthy.

Well, yes, poor website content can never get you anywhere. But, holding a valuable domain name have a competitive edge on the search engine rankings.


As mentioned earlier, a premium domain name can handle all your branding requirements with ease. With catchy domain names, you don’t have to work hard to influence your target audience. These easy-to-remember and effective domain names are a great tool for better marketing.

You will have to spend less on PPC as the exclusive domain name promotes organic search rankings.

Exclusive domain names are extremely beneficial for enhanced exposure in the market. With a credible name, you can market your brand better in the market.

Instant and Effective Recognition

Your premium domain name will speak for your brand. You don’t have to brag about the brand or possibly go out looking for customers. Investing in catchy domain names will provide your brand with the required instant identity. It can also save your money incurred on branding strategies, as well.

Higher Trust and Authority

Unlike standard domain names, valuable domain names help in creating a sense of trust and authority. Users tend to build a strong relationship with brands whose domain names gives a professional touch. For instance, the audience will rather trust “Car.com” than “FindCarOnline.com“. Domain names gain trust with their credibility and professionalism. And trust and authority influence your customer’s purchase decision as well.

Hence, it is important to always go for an exclusive domain name over any others.

If you have been finding trouble in getting one, you seek assistance from the online brand name generator.

Physical Marketing

Not just for digital marketing tactics, catchy domain names are equally great for offline marketing as well. Exclusive domain names are ideal for physical marketing methods such as billboards, TV, radio, print adverts, etc. They work wonder for offline marketing as people are able to recognize the short, crisp, and effective domain names of the business. These domain names have a higher success rate in the offline market, as well.

When To Buy a Catchy Domain Name?

It is quite evident that premium domain names work wonders for the business. From SEO exposure to better marketability, precious domain names have plenty of benefits in the business realm.

The major purpose served by these domain names is that they are shorter, more brandable, and easier to remember.

So, you must start thinking about getting a valuable domain name when you require a brandable image in the market.

When To Buy a Catchy Domain Name

Premium domains have a lot of worth in them and will be more expensive with the time.

You can either buy a luxury domain or upgrade your current one to turn exclusive. The only drawback that often makes people hesitant to invest in them is the hefty price tag. But the higher price will be worth your investment. With a one time investment, you can enjoy a range of benefits.

Regarding domain name worth, read detailed information about your domain name value.

Now that you know what premium domain names are let’s dig into how you should go about buying one – starting with a key question: should you buy a catchy domain that is already owned?

Where Should You Buy Your Exclusive Domain Name?

It is important to determine the right way to acquire a valuable domain. You can either get it from a registry or an individual who already owns the domain name.

Brandnic is a marketplace for the premium domain names

Buying a domain name from an individual owner (rather than from a domain specialist such as ourselves) does demand a carefully thought-out strategy. There are many mistakes that can be made when buying a premium domain, such as revealing your identity.

Where Should You Buy Your Exclusive Domain Name

Brandnic – Marketplace for your brand names.

A better approach would be to either purchase your domain through a domain registrar or via a domain supermarket that exclusively sells attractive domain names. However, another alternative that many consider is to buy a domain along with their hosting. Your web hosts are also a staunch provider of domain names. You can seek their assistance to find the best luxury domain name for your business. The trouble with this particular approach is that it can lead to complexities if you become unhappy with your hosting.

When you decide to switch your user, you would want to switch from the domain name, as well as it is provided by the web hosts. Switching from domain names will affect your brand image and make you less professional in the market. By keeping your domains entirely separate, you make your life far easier should you ever need to change your hosting provider. It is important to always keep your domain names from web hosts as you would not want to compromise on your credibility.

Protecting Your Brand Beyond Your Attractive Domain Name

Your domain name provides you with the required brand image. As mentioned earlier, it is important to brainstorm a name that can bring justice to your brand. An exclusive domain name is not just a fancy name that can get instant recognition among the audience; they help in protecting your brand image and continuously strengthen it.

There are plenty of things that you need to consider while buying luxury domain names.

When buying an exclusive domain, don’t forget to consider purchasing at least .net domain extension, as well as other domain extensions if you can.

Protecting Your Brand Beyond Your Attractive Domain Name

Getting all the popular extension instead of just – .com.

For example, if your domain is www.MyPremiumDomain.com think about buying these 2 extensions too:

  • .net
  • .org

While this will inevitably result in a larger domain bill each year, we recommend this for a number of reasons:

  1. Fraudsters may steal your identity. So-called ‘imposter’ sites are a serious issue. Created to look exactly like a genuine site, unscrupulous online traders may attempt to trick your potential customers into purchasing from their site (only for the goods not to arrive, or for inferior products to be supplied). Needless to say, this can cause indelible damage to your brand.
  2. Others may try to hold you to ransom. If you leave other domains available, you may find that people try to capitalize upon this by selling them back to you for a much higher price.
  3. Genuine visitors may attempt to visit the wrong extension. Some of your target market who have previously seen your domain name may recollect it incorrectly. For example, if your domain name is www.billswebdesign.com some users may try to access your site via www.billswebdesign.co.uk

Ready To Discover Your Luxury Domain Name?

Domain names are as essential as acquiring a website. These names are the virtual address of your website that helps in placing your brand higher in the market. When you decide to get a domain name, it is important to get possibly the best one that can effectively enhance your brand image.

Ready To Discover Your Luxury Domain Name

Get .. set and go .. get started with your own -.com name.

Attractive domain names that are both short and .com are at a premium, with most one and two-letter word domains long since snapped up. Exclusive domain names just do the right thing with your image. If you’d prefer to save yourself the frustration of hundreds of tapped out searches, start right here. Brandnic can be of real help to find such catchy domain names.

Brandnic not only categorizes our domains by industry (such as domain names for business & finance companies and domains for tech & web businesses). The domains also serve as inspiration for your business name and come complete with a professionally designed, pixel-perfect logo.

Stop thinking and connect with Brandnic that caters to all domain requirements under one roof.

The Benefits of Aged Domain Names

by marketing 23/11/2019

Does Domain AGE matter A LOT

Read Time: 12 minutes

Table of Contents

1. Why are they called – “Aged Domains”?
2. Does Domain AGE matter A LOT?
3. Benefits of buying old domains
4. Choosing an aged domain
5. Go for your niche
6. How about specific niches?
7. Some niche relevant brand names
8. How to know which aged domain to buy?
9. How Moz ranking work?
10. What’s next?
11. Red flags before going for your aged domain
12. Let Brandnic help you find your aged domain


More and more people want to know about buying aged domains. It has actually become a good strategy to help your online business, but how is it possible? The answer can be found studying its benefits.

Let’s just think about a domain that has already promoted its content and gained great SEO value, this will very likely provide traffic for free before you’ve launched. In other words, a great boost for your business and potentially more sales!

In this guide, you’ll learn about the practice of buying an aged domain and all the necessary information before you get started.

Why are they called – “Aged Domains”?

As its name says, an aged domain is a domain address that has a few years around the internet. They have previously been used for other websites, but they have now been discontinued. Some of the main reasons for this:

  • The original owner probably forgot to renew it.
  • He had some issues with his payment method.
  • The owner lost interest in his domain.
  • The business went bankrupt.

It is important to be aware of the last reason before purchasing a domain unless you want to face some businessmen wrongly seeking a solution for their losses.

Why are they called Aged Domains

Why are they called aged domains?

It is possible to bid for a domain that is for auction (usually for seven days) when it reaches its expiration date. However, this happens when it is not renewed within 30 days. Another thing to take into account is that the people who are able to buy a domain are very likely to pay more than the first owner.

This happens when the domain registrar, where it was purchased from, retains the aged domain (in other cases, domain resellers will take these domains upon expiration). 

Does Domain AGE matter A LOT?

Domain age for SEO is extremely important, it is actually one of the main advantages of purchasing one.

Aged domains have previous ranking power that can be powerful tools when developing your website.

For instance, a 10-year-old domain probably has many backlinks that tell Google “I only publish quality content” which immediately increases your chances of being at the top of Google rankings. In other words, Google looks at a domain that has been so long on the web as something that must be interesting.

Does Domain AGE matter A LOT

Does the domain age really matter?

This may not be the only factor that will get you on the top!

For instance, studies have proved that learning how to use your SEO tools can take a lot of time, this is why registering a domain that has been around at least 3 or 4 years will have better chances to improve your page rank than working on a never-used domain name.

Benefits of buying old domains

Getting an aged domain is a big business nowadays since it plays an important role in your website’s success.

Many domain names expire every day so you won’t miss your chance to buy one.

Here are some factors that make just dropped domains the best for you.

301 redirection

Are you worried about transferring the link juice to your website? 301 redirect is a good solution without creating other sites.

The process is simple, you complete the 301 divert after purchasing a domain name and it will be automatically redirected to your main site.

An old domain contains many backlinks that it has gained over the years.

It’s just a matter of time before you watch it grow in Goggle rankings.

Google considers the age of domain name

This is another important reason to consider when looking for aged domains, “search engines trust in old domains more than new ones”.

In fact, they have considered a more secure and better tool to start any marketing strategy. First, spammers don’t usually last long on the internet. Second, aged domains are already popular in the networking world as well as Alexa and Google rank.

Better page rank using directory listings

Submitting your website in online directories is the first step to be noticed by search engines. Public Directory and Yahoo! Directory are some of the best links in order to improve your website rank. Yet, this process isn’t easy and most of the time getting into important directories is not possible.

This is why it is recommended not to register your website directly to search engines since it is more likely that you get banned for spamming.

Luckily, aged domain owners have already registered their page into many directories, that is to say, it will be much easier and simpler to update your information with a pre-existing directory.

It provides the right traffic

Another key benefit that you should consider is that old domains can make you gain traffic much faster than a brand-new domain.

The reason is simple, aged domains already have a crucial source of traffic that will improve your industry sales.

You just have to make sure to buy a domain name that is involved with your business and always check if its backlinks are spam-related. You can avoid this type of domain name by using the tools that Brandnic provides.

It can help you have an authority site

An authority site is considered an ultimate goal among website owners. It means you reached top quality content which is usually linked to other knowledgeable pages.

Even though it may take years to develop a new domain name, domain names can be a great help when building an authority site.

This process is achieved through the other benefits we mentioned above.

Shorter domain names

Shorter brand names are expected to be more successful than longer ones due to the fact they are catchy and easy to remember. It is recommended to aim for 6-10 characters or even fewer. However, most of them are already taken a long time ago and registering for a new one is almost impossible.

Accordingly, buying aged domains may be a great idea if you are a business owner and you are looking for a short domain name.

The best option for sub-niches

Some people believe that sub-niches require a different domain each, but in reality, this is not necessary. A niche market is able to become as large as the main group, therefore targeting a specific group may be the key strategy to succeed in any marketing campaign.

Furthermore, purchasing an aged domain will be a useful tool to target sub-niches as well as improving the existing backlink portfolio.

Having many mini sites won’t help you if you prefer having a large authority page, for that reason, it is always better to start working with one domain name.

Choosing an aged domain

Your domain name will be everything for your business so there are a few points you have to consider before going for your first one. For instance, adding keywords in a domain name won’t be useful for SEO anymore.

The “challenge” for every business owner is to find an aged domain that is brandable and easy to remember.

Unless you want to have a personal blog, you should only choose words that are related to your website content.

Choosing an aged domain

An aged domain name is easily brandable for any business.

Another important tip is to make it short and registering a .com, but most importantly, you have to know well what your niche is,… For more info refer to our guide specifically for entrepreneurs about choosing brandable domain names.

Go for your niche

Is your website about education, marketing or culture? Each one of them has its features and its audience which means there are many domain names that can work for you.

Go for your niche

Older registered domain names are fit for most of the niche.

Thankfully, you have a wide range of tools that will filter all the aged domains available based on a keyword.

It is essential that they give you a backlink analysis before finding your domain options. Moreover, these domain analyses come from the free version to paid ones.

How about specific niches?

Choose a broad niche domain so it will be easy to develop. For example, try to find a pet niche if you are in the small dog products niche. Choose a real estate niche if you are working as an investment advisor someplace in Florida and so on.

Don’t worry about your business. A broad niche domain can be used to create many niche categories.

The point is to get a domain name with a generic link profile so you won’t have to use a specific anchor text.

As we mentioned above, an expired domain is usually either listed in auction websites or they are ready to be registered again.

How about specific niches

Aged names are fit for your specific niche.

It is recommended to figure out the domain name registrar in order to know the auction partner. This can be done through the WHOIS lookup. Following this, it will be easy to determine the auction partner of the domain name you are interested in.

A complete tutorial on how to deal with Whois is on the link.

Some niche relevant brand names

If you are still wondering how brand names work, here you have some examples of how you can use your 4-5 letter domain name that already has some ranking history (we have manually picked them for you). Remember that they are not limited to any particular business niche so one brand name can be relevant in many niches.

niche relevant aged names

Some niche relevant brand names.

Some niche related domain examples are;

1# Fickk.com – Fickk.com rhymes with “flick”, a word that is related to moving something quickly through a sudden movement. It can be used to build an eminent business that is good dealing with tasks fast and effectively. For instance, construction, marketing, security or even medicine niches go well with this brand name.

2# Gamd.com – This unique 4-letter domain name almost sounds like the word “game” which represents fun, entertainment and stress relief. Gamd.com will definitely be a hit in the online gaming, adventure, sports, and fun platforms niches.

3# Aprif.com – A catchy domain name that is related to the spring season because of the month “April”. It also means “to open” as a reference for the blossoming of flowers or trees. Aprif.com can represent a business that achieves its goals efficiently. It can be used in different fields such as technology, medicine or other services.

To understand more about catchy business names, follow our guide.

4# Daczy.com – A vigorous domain name that comes from the word “dancy”. A modern and different business will match perfectly with Daczy.com such as music, dance, adventure or tech companies. This brand name boosts creativity in any enthusiastic ambiance.

5# Iraff.com – This name comes from the word “giraffe” which is a fun way to relate your company to increasing progress. Moreover, iraff.com shows elegance and confidence. Software, media or tech niches will do well with this domain name

How to know which aged domain to buy?

Bad domains seem to be everywhere and sadly, there are people who purchase them, but later find out that they are completely useless. Fortunately, we can filter a domain based on its metrics and avoid this kind of situation.

Here are some of the metrics you should look for in order to make your domain a success. you can also follow our securing a domain name guide to make sure your domain is secure and withing your grip.

aged domain metrics

How to know which aged domain to buy?

The older the domain the better

As you heard it before, domain age is one of the key factors to know if your website will be worth it.

An old domain is known for the authority that it has established over the years. In other words, they are more trustworthy and accepted by search engines.

WhoIs’s details are an important tool to understand how old a domain is. However, it also depends when the website was launched since the search engines don’t consider either domain that was dropped or websites that don’t exist on the domain.

Google prioritizes older domains which are more likely to ensure you the top of its rankings.

We all want to avoid a domain that will expire after one year, therefore, once you have put some effort finding a list of great domain names you should choose the one that is at least 2 years old.

This may be the tough part because you’ll have to pick a domain name that is related to your website niche, but the results are especially important for your business.

Make sure to always go with a -.Com domain name extension as they have the highest brand identity.

Page Rank (PR)

Google Page Rank was an algorithm that measures websites from 0 – 10 in their search engine results. That is to say, this major SEO metrics were based on quality backlinks.

Being on the top of this ranking meant that your website was incredibly important.

But that was before because PageRank was removed by Google since 2016 so it is not a crucial tool for SEO anymore. The reason for this was the link spam and artificial system that tried to buy high PR in order to improve their website.

Yet, it is still recommended to check if the domain name has any page rank such as PR 2.


A site that only gets a couple of visitors per month won’t be much of a help for your business. This may be an extra tip, but we do recommend you to check the monthly traffic in order to get more quality references.

Having many visitors means more inquiries for guest posts and more sales!

Additionally, you should also check Google bans before you decide to buy the domain name.

How Moz ranking work?

The Moz is a well-known software that developed some metrics in order to rank search engine result pages (SERP).

Some of them are:

Domain Authority

Also known as DA, it is a metric that goes from 0 to 100 which determines the search engine results pages of each domain. It is usually used to understand how well a website performance will be through a logarithmically scaled score.

The domain authority tends to fluctuate from time to time so it can adapt to Google’s algorithm changes.

As a result, it is better to use it to compare more than two domains.

Try to always find a domain that has at least a DA 5+, but it’d be perfect if you run into one that has 10+.

Page Authority (PA)

Page Authority is another important metric that determines whether a domain name is for your business or not.

The PA is in charge of measuring the SERP of a single domain while DA is able to measure entire domains.

There is some confusion about PA and DA since they use the same method to rank domain names so it is essential to understand this difference.

Every single website can be represented by PA, but you should look for an aged domain that has PA 20+ to be worth buying. One useful tip to increase PA is to always make sure that your page has its link juice from pages with high PA and reduce harmful links to your page.


All links that a website gets from other websites are considered backlinks. They are extremely important when improving a website’s SEO since search engines use factors such as backlinks to calculate rankings.

Make sure to use a google domain disavow tool to remove toxic backlinks over your domain name

Backlinks data is able to display the total backlinks that a domain name has. In addition, you are able to check their quality and which type of links you are dealing with. This may be the most important step when picking up aged domains since the previous metrics can vary or be manipulated.

There is not a specific amount of links when you are looking for a good backlink profile, but the more high-quality links an aged domain has the better.

The aged domains should have links that come from other domains so Google can consider your website as a high-quality content one.

Last but not least, look for links that have a natural anchor text without too many keywords. This can be a sign of spammy backlinks which may have received a penalty in the past.

What’s next?

It’s better not to waste time and start building your website. However, you should keep an eye on the old content that the previous owner left on your new aged domain. Use tools such as Yahoo’s Site Explorer in order to learn the old URLs so you can redirect them to new pages.

Remember that there is a strict copyright law on the internet over content which means you cannot copy other content that isn’t yours.

Red flags before going for your aged domain

You now understand the steps you must follow to find the right domain name, but how about the “don’ts”?

For instance, questionable money-making, gambling or pornography sites should be discarded from your list.

You must always use the Wayback Machine search tool after visiting the Web Archive. This is a crucial step to check whether the domain name was previously used for any purposes that Google blacklisted.

Red flags before going for your aged domain

Things to consider when buying an aged domain name.

Other important buying tips:

  • Don’t think that an aged domain is the only thing that will promote your website. Continual marketing activities are needed such as building social media and promotion campaigns.
  • Don’t pay for an old domain that is not able to offer additional value.
  • Don’t bid too much so you won’t pay above the market value. Always do some research about the domain you are interested in.

Let Brandnic help you find your aged domain

We have 24/7 online customer support to ensure you the best services while looking for your domain. Brandnic provides domain names that have great value to any company.

brandnic help to find aged domain name

Brandnic helps you find your aged domain name.

Furthermore, we make sure they are easy to market as well as easy to bring results. We also offer logo design, common law trademark, and trademark monitoring on premium domain names worth more than $1500.

To find out more, you can explore some of our catchy domain names for your business niche. Remember that using tools such as Domain Age Checker will let you know if the brand name has all the benefits you are looking for.

The Benefits of Aged Domains for Your Online Business+

by Brandnic Official 02/09/2019

You may have heard many a rumor about just how good for business buying aged domains can be. Perhaps someone has told you that they provide traffic, for free, or that they can provide you with a search engine boost before you’ve even launched. While all of these things can be true, you also need to take care when buying an aged domain. In this guide, we explore all the benefits of aged domains, but also provide some tips for ensuring your investment acts as an asset (and not a liability).

Aged Domain Names Read more


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