Read Time: 14 minutes
Table of Contents
1. What is a Domain Name?
2. Why Domain Names Are Important?
3. Premium Domain Names? .. What’s That About?
4. 3 Golden Rules on How To Detect Whether a Domain is Premium?
5. Why Are Premium Domain Names Worth Your Investment?
6. Don’t rush headfirst into buying a domain on impulse
7. Don’t overlook the importance of researching the seller and the premium domain
8. The advantages of a premium domain name
9. The next step: where to find premium domains for sale
10. Conclusion: Brandnic is Your Ally to Get the Best Premium Domain Names
With the advent of technology and the rapid growth of the internet in this digitally evolving space, it has become quite daunting for businesses to survive in the global marketplace.
Everyone is thriving hard to establish their online presence via different mediums.
Irrespective of the fact that digital transformations have provided businesses with infinite means of harvesting a credible online presence, websites are still the most preferred and effective medium for building brand image.
The website is the reflection of your brand; it works as the doorway towards your brand through which your customers can connect with your business. Hence, it is important to create websites that best serve the brand purposes. Among the development and designing processes, there is one most crucial step that every business must prioritize, i.e., finding the domain name.
What is a Domain Name?
A domain name is the virtual address of your website that your visitors will need to access the website. It is generally a combination of alphabets and numbers, which is followed by a domain extension such as .com, .net. org, .edu, and more.
What exactly is a domain name?
Unlike IP addresses that are a series of numbers, domain names are made to make it easier for visitors to memorize it and become familiar with the brand.
Domain names are basically the IP address of the website that comes in an easily comprehensible format.
A domain name comprises a subdomain that is selected by the site owner and a top-level domain (TLD) assigned by the domain extension.
Why Domain Names Are Important?
You do agree that websites help in creating a unique identity in the market. But, have you thought what makes them familiar and easily recognizable among the target audience? It is the unique domain name that makes your website distinctive from others.
There can be only one domain name for a website.
When you choose a domain name, you would need to check it’s availability before getting it registered. Two websites can never have a similar domain name. In case, there is duplicity in the domain name, your suggestion will be rejected. There are several domain name registrars in the market that help their clients to suggest domain names for their brand and get the best one registered without any trouble.
Checking the availability of a domain name
Brandnic is one such credible name in the industry that is known for its exclusive domain name suggestion and registry services.
At Brandic, you can get a wide range of domain name suggestions to pick the best brand ready domain for your business.
Premium Domain Names? .. What’s That About?
Some of the features you will find on a premium domain names are:
- They are short and snappy
- They are in-line with the business name
- They are easy to spell and easy to pronounce
Searching for the ideal domain name can be a strenuous process if you have not got the right tool. There might be instances during your search when you locate a name only to know that it has been already taken, or the available domain name is beyond your budget.
That’s when you must start thinking about premium domain names.
As the name suggests, premium domain names are elite and quality domain names that might be quite expensive than you thought but will serve the purpose of a unique identity for your brand like nothing else.
Understanding the premium domain name value.
Premium domain names are the domains that are already acquired and owned by an individual or registry. The cost of acquiring these domains might be quite higher than purchasing the standard domain name. At a fancy price, the premium domain name will provide you fancy features. A domain is considered premium when you start understanding that it is more valuable than the average domain.
From the length, keywords, and brand potentials, there are plenty of factors that make a domain name premium.
To become a premium domain name owner, you would need to browse through the available premium domain names and get it registered with the help of the registrar.
3 Golden Rules on How To Detect Whether a Domain is Premium?
Not every domain name will let you know whether it is premium or not. The biggest catch for determining the premium status of a domain name is its price. If you suddenly come up with a name that has a drastically higher price than the other suggestions, then you are probably looking at a premium domain name.
There are several other factors that determine whether the domain name is premium or not, such as the use of SEO worthy keywords, length of the name, and the brand image it enhances for the business. Majorly, these are three key factors that affect the value of a domain name and make it premium:-
Finding a premium domain name worth.
1. Length
It is quite evident that shorter domain names are easy to memorize, register and make familiar among the target audience. Premium domain names are generally shorter in length in order to provide the brand with the required edge in the market and among the audience.
2. Brandability
When it comes to making your domain name unique and distinctive from others, you need to use some catchy words that can easily grab the intellects of your visitors. A premium domain name does everything to enhance brand-ability by rightly communicating the niche of your brand to the audience.
3. Keywords
There’s no doubt in asserting that domain name can increase the SEO worth of the business. Including catchy keywords in the domain name will make it favorable in the SEO results. Premium domain names are equipped with keywords that can help you enhance your search rankings.
Why Are Premium Domain Names Worth Your Investment?
A growing number of businesses are investing in premium domain names already, and they are enjoying their multiple benefits. There are many global businesses that have converted their standard domain names into premium just to get the required edge in the market. There is more than one reason to acquire a premium domain name.
Determining the value of a real premium domain name
A few of the incredible reasons are listed below:-
Sense of Credibility
It’s all about cultivating a credible position in the market. Without a premium domain name, your business will not be able to get the required credibility among the target audience. Premium domain names are elite and fulfill all the parameters of a credible domain name.
Easy-To-Remember
A domain name is the virtual address of your business, making it easy to comprehend and remember, and will pave the way for customers to reach out to your brand more easily. Choosing a hard to remember domain will make you lose some reliable customers. Premium domain names ensure that you don’t have to compromise on anything.
Type-In Traffic
Domain names also play a critical role in driving traffic to the website. A recent Google study stated that every half second of load time dropped the traffic by 20%. But what if your customers cannot find you at all? That’s where premium domain names come at handy. These domain names will help you drive massive traffic to your website. Don’t spend a fortune to find an effective name; just trust the premium domain name and see what wonders it does.
Incredible ROI
Have you ever thought a domain name will be linked to ROI? Yes, it is. Premium domain names are just like any other investment it will bring ROI. The multiple perks of premium domain names make it an obvious choice to relish the returns on investments in the form of better traffic, strong customer relations, and impeccable brand identity.
Uniqueness At Its Best
Domain names are all about being unique and distinctive. They must create an identity that is exclusively yours. Your customers must be able to recognize your brand just by its domain name. Throughout the world, a growing number of businesses are investing in premium domain names as they offer niche-specific and unique names for their brand. Don’t think twice before investing in a premium domain name today.
Grab The Ones Who Skip Google
Though Google provides internet users with all the relevant content addressing to their query, there are certain users who love to skip the search engines and enter domain names directly. These visitors generally think that certain domain names will get them the required information. Premium domain names ensure that they get all those visitors who have a tendency of skipping search engines.
Investment You Won’t Regret About
When you decided to start a business, there are several internal and external costs that have to be incurred in order to keep everything functioning. Premium domain name is one of the many investments that will give you remarkable results in the future. This is one of those investments that will never make you regret in the future but will make you feel proud of taking the decision.
Now that you have realized the benefits of acquiring a premium domain name and its prominence in the market, it is important to highlight some important topics. Every bit as important as getting the right domain is avoiding the few fatal mistakes that can shoot down your chances of bagging yourself a premium domain.
Here’s what you SHOULDN’T do once you’ve set your sights on a premium domain.
Don’t rush headfirst into buying a domain on impulse
You’re excited about your business idea – by the way, check how to keep it original. You don’t really want to waste time following advice from ‘how to buy premium domains’ guides. We completely understand.
But remember – buying a domain is a big decision for your business. It should be considered an investment.
Ultimately it pays to take your time. Don’t simply buy a premium domain on the spur of the moment. Research your options thoroughly and create a list of possibilities.
Don’t overlook the importance of researching the seller and the premium domain
Researching a premium domain seller – who is the seller – are they a serial premium domain seller? Does the person have social profiles that you can research?
Researching a premium domain
Important questions to consider:
- Does the premium domain have any undesirable backlinks associated? Use a tool such as Open Site Explorer or Majestic SEO to find out.
- Has it been penalized by Google? Always ask for a screenshot of the domain’s Webmaster backend before considering a sale (any penalties will be shown under the Manual Actions > Search Traffic tab).
- Does the domain name include a trademarked name? Head over to the USPTO to double-check that you won’t invest in an unusable domain name.
- What does Google say? Search for the premium domain name in quotes “– e.g. “glitzy shoes” – are any concerning listings returned? (i.e., Glitzy Shoes Rip Off Reports)
Don’t try to buy premium domain names through trickery
Some domain buyers try to trick their sellers into selling at a lower price. Using two (or more) different profiles, they’ll send in two under-market value offers. The aim is to mislead the seller into believing that they’ve overvalued their premium domain. But the last laugh is usually on the seller as, more often than not, it leads to the seller thinking that there’s plenty of interest (so they then go on to hike the price even further!).
Don’t ask a domain owner whether you can buy their premium domain name
Think of this as a strategic negotiation – and what should you NEVER do when negotiating? That’s right – reveal your position. By contacting a domain owner of your own accord, you tell them who you are, and they gain a full understanding of how much you may have to spend.
They may also assess your competitors and create a bidding war between you and them (the worst possible situation you can find yourself in when buying a premium domain).
Don’t think you can get away with masking your identity
Those that offer premium domain names for sale are usually seasoned negotiators. They’re not easily fooled by potential buyers who attempt to hide their identity through a new email and a fake name (so don’t even try it!).
Don’t use either the domain landing page or a domain registrar to submit an offer
First, you may give away your identity (something that you don’t want to do for reasons explained in tip four).
The second (and far more serious) is the fact that you may unwittingly be obliging yourself to pay a fee to the registrar that should you go through with the sale.
Don’t get ahead of yourself by filing a trademark (you could give the game away)
Don’t think that you’re being super diligent by registering your trademark before you’ve purchased your premium domain. All trademarks are listed on websites that are freely searchable.
Domain hijackers will closely watch these websites, and quickly register a range of associated domains before the trademark owner has had a chance to. You’ll then be effectively held to ransom, while they place your premium domains for sale.
Don’t imagine your online future with your targeted premium domain before the deal is signed and sealed
We know how it is – you’ve found the PERFECT domain and the website looks like it was abandoned long ago. This is the premium domain for you, isn’t it?
Don’t do it. Always keep your options open with a list of possible domains, rather than setting your heart on only one. That way you can remain objective and won’t fall into the trap of either paying over the odds, or being so short-sighted you miss other great potential premium domains.
Don’t drive up traffic to the premium domain by visiting it over and over again
With every trip you take, you should hear an ominous ‘ka-ching’ in the background, as you’ll be adding to the traffic of the website (and therefore also adding to the asking price).
Premium domains typically already attract a good amount of traffic (either that or they are short, highly competitive words).
If you want to take a look at some high-level premium domain sold in the past, let’s check out: some of the expensive domains sold in the past
Worse still, they run the risk of waving a big red flag that your repeat visits are due to you considering buying the domain. All they need to do is analyze the IP addresses that have been visiting the web page and bingo! They instantly know exactly who’s interested in buying their premium domain.
Don’t register ANY similar top-level domains (TLDs) before planning to buy a premium domain
Registering similar TLDs signal to the domain owner that you’ll soon be making an offer. After all, what other reason could there be for you buying the .co, .ltd and .uk TLD’s.
Already made this mistake? You can attempt to limit the repercussions, by ensuring that your domains are obscured with private Whois information.
Don’t be impatient
It’s difficult, we know. You want to get up and running. You may even have a website on a test site ready to go live. But being impatient is the worst mistake you can make when it comes to buying a premium domain.
Don’t eagerly pay up – ensure that you’re protected
Domains are officially classified as digital goods, so it can be difficult (if not impossible) to seek a refund if things go awry. If you aren’t using a broker or another middle man, you need to ensure that you’re using a bona fide service (i.e. brandnic’s escrow).
You’ll also need a legal document in a place known as a purchase agreement. This will detail the legalities of the deal and list the terms of the sale.
The advantages of a premium domain name
When you buy a premium domain, you can look forward to a raft of advantages that are each as influential as the last for online success. Let’s dig into these now…
SEO advantages
While it’s true to say that Exact Match Domains (where the domain matches what a Google searcher types exactly) no longer pushes a website up the search results, there is still value in buying a premium domain. Why? Because a premium domain establishes trust and authority with those you may outreach to in order to ask for links back.
Memorable and quick to type
You’ll likely use your domain name in many places outside of the online world – such as on your business’ printed marketing materials. When trying to drive ‘real-world’ visitors to your website, you could use a tool such as a QR code. Within a snap of a smartphone camera, a QR code can drive your prospect to an online destination of your choice. But while QR codes are undoubtedly a helpful option to provide, not all of your website visitors will want to fiddle around with their smartphone (or they may not have their phone to hand – such as in certain business environments).
In this instance, a short, memorable domain name is critical (especially as many users are known to ‘guess’ a domain after seeing a business name).
A short domain name also has the advantage of being suitable even on marketing materials where space is limited – such as on postcard flyers and business cards.
Word-of-mouth marketing-friendly
They say that word of mouth marketing is the most powerful of all (and with good reason – after all, 88% of consumers place the highest level of trust in recommendations from people they know – check the source). But how can you possibly capitalize upon people talking about your business to other people if your domain name isn’t an exact .com version of your business name?
Trust and authority
Let us ask you this – which domain would you instantly trust…
www.online-food-delivery-today.aero OR Yummeys.com? By the way, you can buy the second one at Brandnic.
Between the two, the second domain would be considered a premium domain. It’s shorter, includes the business name and counts as a Top-Level Domain (e.g. it’s a dot.com). Clearly this would be the preferable domain in terms of conveying trust and online authority. This doesn’t just apply to where your domain name appears online, either. It can also convey a professional image of your printed marketing materials.
Brand recognition
A premium domain that matches your business name exactly will reinforce your brand image. Let’s look at another example. There’s a business in the FinTech sector that specializes in payment authentication technology. They’re choosing a brand and domain name. Which of the following domains would provide the most effective brand reinforcement?
www.pay-tech-authentication.financial OR Paythentic.com?
The second domain will strengthen the company’s brand image and will also be far easier to remember and return to in the future.
The next step: where to find premium domains for sale
Now that we’ve explained the many benefits of a premium domain name, the natural next step is to understand where to order premium domains and the pros and cons of each.
Understanding – where to get a premium domain name?
- A domain registrar – while you may hit lucky and uncover a premium domain name gem, domain registrars almost always demand extensive trial and error searching for a domain that fits with your business. You’ll also need to have decided your business name beforehand.
- A premium domain name hub – Brandnic falls into this category, however, unlike other domain marketplaces, we serve as a quick-find directory of ready-to-go business names that come complete with a logo and domain name.
- A brand selling site – The pro here is that buying your domain from your web host saves you a little time. However there are numerous downsides to holding both your domain and your website with the same company – we go into detail about what these are in our in-depth guide on how to choose a brand name (and the mistakes to avoid!).
Conclusion: Brandnic is Your Ally to Get the Best Premium Domain Names
Framing credible online credibility and making your customers connect with your brand easily, a domain name is an important element for brand development.
Getting your hands on a premium domain name
You must never compromise with the domain name. Don’t ever think that investing in domain names will never get you to good results. Going premium with your domain name is the smartest decision you can take today. As you have been already acquainted with the perks of acquiring a premium domain name for your website, it is important to find the reliable registrar who can serve all the purposes. Brandnic can assist you in finding the best premium name for your business. With an exclusive catalog of available premium domain names, you will never get out of ideas to get the perfect name.
At Brandnic, we aren’t just a marketplace for premium domain names for sale. Our domains allow you to discover a catchy brand name and polished logo for your industry – placing you strides ahead of the competition once you find a premium domain name.
