The Benefits of Aged Domain Names

by Brandnic Official 23/11/2019

Does Domain AGE matter A LOT

Read Time: 12 minutes

Table of Contents

1. Why are they called – “Aged Domains”?
2. Does Domain AGE matter A LOT?
3. Benefits of buying old domains
4. Choosing an aged domain
5. Go for your niche
6. How about specific niches?
7. Some niche relevant brand names
8. How to know which aged domain to buy?
9. How Moz ranking work?
10. What’s next?
11. Red flags before going for your aged domain
12. Let Brandnic help you find your aged domain


More and more people want to know about buying aged domains. It has actually become a good strategy to help your online business, but how is it possible? The answer can be found studying its benefits.

Let’s just think about a domain that has already promoted its content and gained great SEO value, this will very likely provide traffic for free before you’ve launched. In other words, a great boost for your business and potentially more sales!

In this guide, you’ll learn about the practice of buying an aged domain and all the necessary information before you get started.

Why are they called – “Aged Domains”?

As its name says, an aged domain is a domain address that has a few years around the internet. They have previously been used for other websites, but they have now been discontinued. Some of the main reasons for this:

  • The original owner probably forgot to renew it.
  • He had some issues with his payment method.
  • The owner lost interest in his domain.
  • The business went bankrupt.

It is important to be aware of the last reason before purchasing a domain unless you want to face some businessmen wrongly seeking a solution for their losses.

Why are they called Aged Domains

Why are they called aged domains?

It is possible to bid for a domain that is for auction (usually for seven days) when it reaches its expiration date. However, this happens when it is not renewed within 30 days. Another thing to take into account is that the people who are able to buy a domain are very likely to pay more than the first owner.

This happens when the domain registrar, where it was purchased from, retains the aged domain (in other cases, domain resellers will take these domains upon expiration). 

Does Domain AGE matter A LOT?

Domain age for SEO is extremely important, it is actually one of the main advantages of purchasing one.

Aged domains have previous ranking power that can be powerful tools when developing your website.

For instance, a 10-year-old domain probably has many backlinks that tell Google “I only publish quality content” which immediately increases your chances of being at the top of Google rankings. In other words, Google looks at a domain that has been so long on the web as something that must be interesting.

Does Domain AGE matter A LOT

Does the domain age really matter?

This may not be the only factor that will get you on the top!

For instance, studies have proved that learning how to use your SEO tools can take a lot of time, this is why registering a domain that has been around at least 3 or 4 years will have better chances to improve your page rank than working on a never-used domain name.

Benefits of buying old domains

Getting an aged domain is a big business nowadays since it plays an important role in your website’s success.

Many domain names expire every day so you won’t miss your chance to buy one.

Here are some factors that make just dropped domains the best for you.

301 redirection

Are you worried about transferring the link juice to your website? 301 redirect is a good solution without creating other sites.

The process is simple, you complete the 301 divert after purchasing a domain name and it will be automatically redirected to your main site.

An old domain contains many backlinks that it has gained over the years.

It’s just a matter of time before you watch it grow in Goggle rankings.

Google considers the age of domain name

This is another important reason to consider when looking for aged domains, “search engines trust in old domains more than new ones”.

In fact, they have considered a more secure and better tool to start any marketing strategy. First, spammers don’t usually last long on the internet. Second, aged domains are already popular in the networking world as well as Alexa and Google rank.

Better page rank using directory listings

Submitting your website in online directories is the first step to be noticed by search engines. Public Directory and Yahoo! Directory are some of the best links in order to improve your website rank. Yet, this process isn’t easy and most of the time getting into important directories is not possible.

This is why it is recommended not to register your website directly to search engines since it is more likely that you get banned for spamming.

Luckily, aged domain owners have already registered their page into many directories, that is to say, it will be much easier and simpler to update your information with a pre-existing directory.

It provides the right traffic

Another key benefit that you should consider is that old domains can make you gain traffic much faster than a brand-new domain.

The reason is simple, aged domains already have a crucial source of traffic that will improve your industry sales.

You just have to make sure to buy a domain name that is involved with your business and always check if its backlinks are spam-related. You can avoid this type of domain name by using the tools that Brandnic provides.

It can help you have an authority site

An authority site is considered an ultimate goal among website owners. It means you reached top quality content which is usually linked to other knowledgeable pages.

Even though it may take years to develop a new domain name, domain names can be a great help when building an authority site.

This process is achieved through the other benefits we mentioned above.

Shorter domain names

Shorter brand names are expected to be more successful than longer ones due to the fact they are catchy and easy to remember. It is recommended to aim for 6-10 characters or even fewer. However, most of them are already taken a long time ago and registering for a new one is almost impossible.

Accordingly, buying aged domains may be a great idea if you are a business owner and you are looking for a short domain name.

The best option for sub-niches

Some people believe that sub-niches require a different domain each, but in reality, this is not necessary. A niche market is able to become as large as the main group, therefore targeting a specific group may be the key strategy to succeed in any marketing campaign.

Furthermore, purchasing an aged domain will be a useful tool to target sub-niches as well as improving the existing backlink portfolio.

Having many mini sites won’t help you if you prefer having a large authority page, for that reason, it is always better to start working with one domain name.

Choosing an aged domain

Your domain name will be everything for your business so there are a few points you have to consider before going for your first one. For instance, adding keywords in a domain name won’t be useful for SEO anymore.

The “challenge” for every business owner is to find an aged domain that is brandable and easy to remember.

Unless you want to have a personal blog, you should only choose words that are related to your website content.

Choosing an aged domain

An aged domain name is easily brandable for any business.

Another important tip is to make it short and registering a .com, but most importantly, you have to know well what your niche is,… For more info refer to our guide specifically for entrepreneurs about choosing brandable domain names.

Go for your niche

Is your website about education, marketing or culture? Each one of them has its features and its audience which means there are many domain names that can work for you.

Go for your niche

Older registered domain names are fit for most of the niche.

Thankfully, you have a wide range of tools that will filter all the aged domains available based on a keyword.

It is essential that they give you a backlink analysis before finding your domain options. Moreover, these domain analyses come from the free version to paid ones.

How about specific niches?

Choose a broad niche domain so it will be easy to develop. For example, try to find a pet niche if you are in the small dog products niche. Choose a real estate niche if you are working as an investment advisor someplace in Florida and so on.

Don’t worry about your business. A broad niche domain can be used to create many niche categories.

The point is to get a domain name with a generic link profile so you won’t have to use a specific anchor text.

As we mentioned above, an expired domain is usually either listed in auction websites or they are ready to be registered again.

How about specific niches

Aged names are fit for your specific niche.

It is recommended to figure out the domain name registrar in order to know the auction partner. This can be done through the WHOIS lookup. Following this, it will be easy to determine the auction partner of the domain name you are interested in.

A complete tutorial on how to deal with Whois is on the link.

Some niche relevant brand names

If you are still wondering how brand names work, here you have some examples of how you can use your 4-5 letter domain name that already has some ranking history (we have manually picked them for you). Remember that they are not limited to any particular business niche so one brand name can be relevant in many niches.

niche relevant aged names

Some niche relevant brand names.

Some niche related domain examples are;

1# Fickk.com – Fickk.com rhymes with “flick”, a word that is related to moving something quickly through a sudden movement. It can be used to build an eminent business that is good dealing with tasks fast and effectively. For instance, construction, marketing, security or even medicine niches go well with this brand name.

2# Gamd.com – This unique 4-letter domain name almost sounds like the word “game” which represents fun, entertainment and stress relief. Gamd.com will definitely be a hit in the online gaming, adventure, sports, and fun platforms niches.

3# Aprif.com – A catchy domain name that is related to the spring season because of the month “April”. It also means “to open” as a reference for the blossoming of flowers or trees. Aprif.com can represent a business that achieves its goals efficiently. It can be used in different fields such as technology, medicine or other services.

To understand more about catchy business names, follow our guide.

4# Daczy.com – A vigorous domain name that comes from the word “dancy”. A modern and different business will match perfectly with Daczy.com such as music, dance, adventure or tech companies. This brand name boosts creativity in any enthusiastic ambiance.

5# Iraff.com – This name comes from the word “giraffe” which is a fun way to relate your company to increasing progress. Moreover, iraff.com shows elegance and confidence. Software, media or tech niches will do well with this domain name

How to know which aged domain to buy?

Bad domains seem to be everywhere and sadly, there are people who purchase them, but later find out that they are completely useless. Fortunately, we can filter a domain based on its metrics and avoid this kind of situation.

Here are some of the metrics you should look for in order to make your domain a success. you can also follow our securing a domain name guide to make sure your domain is secure and withing your grip.

aged domain metrics

How to know which aged domain to buy?

The older the domain the better

As you heard it before, domain age is one of the key factors to know if your website will be worth it.

An old domain is known for the authority that it has established over the years. In other words, they are more trustworthy and accepted by search engines.

WhoIs’s details are an important tool to understand how old a domain is. However, it also depends when the website was launched since the search engines don’t consider either domain that was dropped or websites that don’t exist on the domain.

Google prioritizes older domains which are more likely to ensure you the top of its rankings.

We all want to avoid a domain that will expire after one year, therefore, once you have put some effort finding a list of great domain names you should choose the one that is at least 2 years old.

This may be the tough part because you’ll have to pick a domain name that is related to your website niche, but the results are especially important for your business.

Make sure to always go with a -.Com domain name extension as they have the highest brand identity.

Page Rank (PR)

Google Page Rank was an algorithm that measures websites from 0 – 10 in their search engine results. That is to say, this major SEO metrics were based on quality backlinks.

Being on the top of this ranking meant that your website was incredibly important.

But that was before because PageRank was removed by Google since 2016 so it is not a crucial tool for SEO anymore. The reason for this was the link spam and artificial system that tried to buy high PR in order to improve their website.

Yet, it is still recommended to check if the domain name has any page rank such as PR 2.


A site that only gets a couple of visitors per month won’t be much of a help for your business. This may be an extra tip, but we do recommend you to check the monthly traffic in order to get more quality references.

Having many visitors means more inquiries for guest posts and more sales!

Additionally, you should also check Google bans before you decide to buy the domain name.

How Moz ranking work?

The Moz is a well-known software that developed some metrics in order to rank search engine result pages (SERP).

Some of them are:

Domain Authority

Also known as DA, it is a metric that goes from 0 to 100 which determines the search engine results pages of each domain. It is usually used to understand how well a website performance will be through a logarithmically scaled score.

The domain authority tends to fluctuate from time to time so it can adapt to Google’s algorithm changes.

As a result, it is better to use it to compare more than two domains.

Try to always find a domain that has at least a DA 5+, but it’d be perfect if you run into one that has 10+.

Page Authority (PA)

Page Authority is another important metric that determines whether a domain name is for your business or not.

The PA is in charge of measuring the SERP of a single domain while DA is able to measure entire domains.

There is some confusion about PA and DA since they use the same method to rank domain names so it is essential to understand this difference.

Every single website can be represented by PA, but you should look for an aged domain that has PA 20+ to be worth buying. One useful tip to increase PA is to always make sure that your page has its link juice from pages with high PA and reduce harmful links to your page.


All links that a website gets from other websites are considered backlinks. They are extremely important when improving a website’s SEO since search engines use factors such as backlinks to calculate rankings.

Make sure to use a google domain disavow tool to remove toxic backlinks over your domain name

Backlinks data is able to display the total backlinks that a domain name has. In addition, you are able to check their quality and which type of links you are dealing with. This may be the most important step when picking up aged domains since the previous metrics can vary or be manipulated.

There is not a specific amount of links when you are looking for a good backlink profile, but the more high-quality links an aged domain has the better.

The aged domains should have links that come from other domains so Google can consider your website as a high-quality content one.

Last but not least, look for links that have a natural anchor text without too many keywords. This can be a sign of spammy backlinks which may have received a penalty in the past.

What’s next?

It’s better not to waste time and start building your website. However, you should keep an eye on the old content that the previous owner left on your new aged domain. Use tools such as Yahoo’s Site Explorer in order to learn the old URLs so you can redirect them to new pages.

Remember that there is a strict copyright law on the internet over content which means you cannot copy other content that isn’t yours.

Red flags before going for your aged domain

You now understand the steps you must follow to find the right domain name, but how about the “don’ts”?

For instance, questionable money-making, gambling or pornography sites should be discarded from your list.

You must always use the Wayback Machine search tool after visiting the Web Archive. This is a crucial step to check whether the domain name was previously used for any purposes that Google blacklisted.

Red flags before going for your aged domain

Things to consider when buying an aged domain name.

Other important buying tips:

  • Don’t think that an aged domain is the only thing that will promote your website. Continual marketing activities are needed such as building social media and promotion campaigns.
  • Don’t pay for an old domain that is not able to offer additional value.
  • Don’t bid too much so you won’t pay above the market value. Always do some research about the domain you are interested in.

Let Brandnic help you find your aged domain

We have 24/7 online customer support to ensure you the best services while looking for your domain. Brandnic provides domain names that have great value to any company.

brandnic help to find aged domain name

Brandnic helps you find your aged domain name.

Furthermore, we make sure they are easy to market as well as easy to bring results. We also offer logo design, common law trademark, and trademark monitoring on premium domain names worth more than $1500.

To find out more, you can explore some of our catchy domain names for your business niche. Remember that using tools such as Domain Age Checker will let you know if the brand name has all the benefits you are looking for.

How to Protect Your Business Idea

by Brandnic Official 23/11/2019

How To Patent Your Business Idea

Read Time: 13 minutes

Table of Contents

1. Can You Patent Your Business Idea?
2. How To Patent Your Business Idea?
3. Know Your Idea Well
4. Conduct a Thorough Research on Your Idea
5. Use the Patents Carefully and Where Necessary
6. Draft the Patent Application
7. Wait For the Response
8. Limitations of Using Patent as a Way of Protecting a Business Idea
9. What Should I Do To Protect My Business Idea Without a Patent?
10. How Should I Legally Trademark an Idea?
11. Benefits of Trademarking a Business Idea


Do you have an existing business idea that you would like to protect? Coming up with a business idea can be so tough. It is even tougher when you want to protect it. However tough it may be, it’s very crucial to ensure your business idea is protected. There are many reasons as to why you should protect your business idea as you will learn later on. The importance of this topic depends largely on your business concept.

While you prepare to learn a bunch of stuff regarding the protection, remember that unprotected business idea is always running a very huge risk.

Can You Patent Your Business Idea?

Before asking yourself this question, you need to understand that a business idea can be your invention and sometimes it may not be. This brings us to a point where we need to know what can and what cannot be panted.

Take a look at the section below where examples are also included to ensure you grasp the content better.

Can You Patent Your Business Idea

Finding if you can patent your business idea.

Inventions cannot be intriguing ideas. It takes a lot for an invention to be regarded as an invention by the United States Patent and Trademark Office. For example, you may discover a certain product from a whale that can cure the human brain function. You further theorize that the product can act as an anti-depressant when mixed with other products at a certain concentration. This sounds more of an invention. However, you will be required to go the extra mile and produce the cure for Alzheimer’s brain disease and the anti-depressant. The curing product shall then be tested to confirm that it works. Thereafter, your idea won’t be an intriguing one instead, it will be a real invention. Hence, patentable.

Natural discoveries cannot be patented since they aren’t inventions. You may be out there hunting and you come across a certain tree that you haven’t seen in your life. After carrying out research, you realize that the plant hasn’t been discovered yet. Automatically, the idea of that discovery being an invention will creep on your mind and you would like to patent it. According to USPTO, such an invention cannot be patented. To be patented, you will have to modify the plant or even assimilate it as part of bigger inventions.

Inventions should be practical. For an invention to be patentable, it needs to have ideas that can be applicable in real life and trigger results. For example, if you discover a formula, it should be connected to a certain process that when followed, people would have access to a solution or something helpful.

As of now, you should have a clue of where your business idea lies and the next thing you would like to know is how you can patent it.

How To Patent Your Business Idea?

There are legal procedures that you need to undertake as required by the USPTO.

Under US law, there are three patents.

These are; Utility patents, design patents, and plant patents. The utility patent is the common one but it’s important to understand both of them.

Make sure to understand that trademarking a slogan or a tagline is different than trademarking your company name

Below is a comprehensive explanation for each type of patent. There is also provisional patent but we’ll focus on the three main types.

How To Patent Your Business Idea

Understanding and starting to patent your business idea.

1. Utility Patent

Novelty ideas often fall under one of these five categories of Utility Patent; Manufacture, the composition of matter, process, machine or improving an idea that already exists. However, some inventions fall under more than one of these categories. Utility patent operates differently in the sense that your business idea will be categorized only in one category even if it falls in multiple categories.

Business ideas and inventions that mostly fall under utility Patents are those from computer hardware, chemical formulas & software, etc.

A utility patent is important for your business since you will have up to 20 years from the date you filed. Under this span, no one will be able to use, sell or import your idea. Therefore, you get a good chance to expand and develop your business.

2. Design Patent

A design patent is filed on product designs. This limitation defines why design patent isn’t common in the U.S compared to other patents. The design, in this case, is supposed to be aesthetic and not functioning.

When you acquire a design patent, it lasts for up to 14 years.

It is in this period where you can put restrictions from importing or using the design hence, getting a chance to extensively grow your business.

3. Plant Patent

Here comes the last and the least applied patent. Plant patent, as the name suggests, the patent mainly focusses on different inventions on plants.

For this reason, plant patent is mostly used by agricultural experts and other related people.

A plant patent can be active up to 20 years from the date of filing. Now, you need to critically understand the process of patenting your business idea. Proceed to the section below to find a comprehensive discussion.

Know Your Idea Well

This is the first step that you need to take – critically understanding your idea. Here, you should be able to ask yourself some questions such as what aspects of your business idea makes it useful and unique. Thereafter, consider the setting of your idea. The setting of your business idea may include what other things could be done to make the idea more unique or more useful.

For example, let’s say you invented the cooking machine that uses oxygen to operate. Talking of the setting, in this case, it may include the products that can be used as alternatives instead of oxygen. In short, your idea needs to very useful to different users. Ensure it doesn’t limit them.

Know Your Idea Well

You must sure of your idea and ready to explain in detail.

You can also move on and determine whether your idea can be used in different ways rather than the main one. For example, can the cooking machine be modified in different ways and be used in different areas apart from cooking? If the idea can be modified in different ways then, it becomes more useful and unique. In turn, you will access a wide range of strategic options and your patent will be more valuable.

Conduct a Thorough Research on Your Idea


Conduct a Thorough Research on Your Idea

Making sure if your idea is exclusively new or it already exists.

It has been aforementioned that patents come along with limitations. The first thing that you need to understand is that your idea should be new.

According to the USPTO, one of the biggest reasons to patent an idea is to guarantee the inventor to teach different benefits regarding the idea.

The only assumption that can be drawn in this case is that the idea should be completely new. If it’s not then you have no rights to the idea since the patent wouldn’t be of any benefit. So, carrying thorough research enables you to determine whether the idea is exclusively new or it already exists.

Remember a patent that has been issued can be disqualified when the USPTO realizes that your ideas are somewhat plagiarized.

Use the Patents Carefully and Where Necessary

Let’s use our example of the cooking machine. Maybe the machine looks great but some adjustments can be done to make it more useful. You may want to equip the machine with pressure sensitive tools. In this case, you can consider filing a provisional patent.

The provisional patent will act as proof that you are the inventor of the idea till the date you will file the patent.

The provisional patent can take up to a year. Thereafter, you can consider filing the utility patent.

Use the Patents Carefully and Where Necessary

Multiple patents can make your idea more valuable, both the design and the idea.

Under the period covered by the provisional patent, you can perfect the idea in different ways. If the machine has a distinctive appearance, you may consider filing a design patent. From the explanation above, you can file two different patents for your cooking machine. That is a design patent and utility patent. Design patent will cover its general appearance while the utility patent will protect the usage and functionality. Multiple patents make your idea more valuable. Note, the cooking machine has been used as an example.

Draft the Patent Application

This is the most involving and perhaps tricky.

Applying for a patent includes a wide range of information which may require you to hire an expert to avoid erroneous filing.

Draft the Patent Application

Check everything multiple times to make sure that there is no mistake in your application.

You should understand that filing the wrong information can lead to rejection. The good thing is that there is a manual that contains all the procedures to be taken.

While filing, you need to be very keen and triple check the entries before applying.

Some errors may just draw you in a small punishment where you will pay some money. Bigger mistakes, on the other hand, would result in rejection.

This explains why most people higher attorneys to make the application. Remember that drafting the application is a special skill that very few can perform perfectly.

Wait For the Response

Congratulations! You are almost done. After doing everything including the submission of your application, you now have to wait for the formal response. It will only cost you patience.

Expect the response after a year or longer.

It takes this long since a lot of research to determine eligibility would be conducted. Besides, the application will be checked whether it meets all requirements and that it doesn’t transgress the laws.

Wait For the Response

The ideas will only be patentable if you successfully pass your patentability test.

You shouldn’t have too much confidence thinking that the application was perfect and the response would automatically be positive. The contrary may happen. If the examiner responds by telling you that the idea doesn’t possess originality hence, unfit for a patent, you will have to draft a response. The response may see your idea being reconsidered. Therefore, you will need an expert to craft the response.

However, your idea will be patentable only if it passes the patentability test.

The test examines the following aspects;

Utility test: this test is conducted mainly to determine whether the idea would have a positive impact on the world. Would it help people in solving problems? Would it be useful in different ways?

Non-obviousness test: Here, the idea undergoes a comparison with the previous ideas to determine obviousness through the differences found. If the idea is found to be obvious, it’ll be disregarded since it’s not patentable.

Novelty Test: This test is conducted to determine the originality of the idea. A comparison with similar ideas will be conducted. Pure original ideas are the only ones that can be patented.

Limitations of Using Patent as a Way of Protecting a Business Idea

From the ongoing, you should have noticed that there are a good number of limitations that someone may encounter.

Let’s see some of the possible limitations.

Limitations of Using Patent as a Way of Protecting a Business Idea

The limitations apply – and it’s not a great option for small businesses.

Patenting is expensive. Among all methods of protecting a business idea, patenting is the most expensive one. Depending on the type of patent that you need to protect your idea, you will be required to use thousands of dollars to be granted a patent.

It takes time. We’ve seen earlier that after you file a patent, you will have to wait for a year or longer before approval. This period is relatively higher compared to other methods.

Defending your patent. You don’t file a patent and directly getting approved. USPTO examiners will ask you different questions on the same just to determine eligibility. In case you provide poor reasoning or fail to defend some aspects of the idea, you are in jeopardy of losing the patent.

These limitations define why patenting a business idea sounds very hard for many people. It’s not even ideal for small businesses.

What Should I Do To Protect My Business Idea Without a Patent?

So, you have the business idea and you are sure it’s very unique hence worth protection. Well, patenting business ideas is one of the major ways of protecting them. However, the process of patenting a business idea is very expensive and takes a couple of years.

Very few people patent their business ideas.

The big figure left opts for other options. So, how to copyright your business concept without a patent is a crucial topic that all businesspeople can’t afford to miss. Now that you are here and want to know the alternatives that can be used to protect business ideas, consider the following:

What Should I Do To Protect My Business Idea Without a Patent

Making sure that you do all the agreements.

1. Sign a Confidentiality Agreement

A confidentiality agreement is a legal contract that involves two or more parties. The parties agree on confidential outlines such as knowledge, information or even material. The parties agree on sharing the confidential outlines but restrict third parties to have access to the information, knowledge or material. This is a way of protecting your business idea since the public doesn’t have access to it hence, making the utmost investment. You should also note that there are different types of confidentiality agreements. They include; attorney-client privilege, bank – client confidentiality, priest-penitent privilege, and doctor-patient confidentiality.

2. Covenant not to Compete Agreement

This is a type of clause or agreement where one party agrees with another not to enter into a certain business idea. Here, one of the parties gets restricted hence, leaving one to venture into the idea. However, this agreement is set for a specified span. It is not commonly used among people but it’s still an option for protecting your business idea.

3. Retainer Agreement

This is a contractual provision based on the performance of different services. This agreement involves a client getting paid to come up with business ideas under the copyright of the one who pays the client. Therefore, someone else invents an idea for you in return for a payment. Since this agreement is known, you will be required to mention the person or group of people who invented it. They will be considered as co-inventors and won’t own the rights of the idea.

If you have been careful, you should have realized that these methods are all agreements. It can, therefore, be deduced that protecting your business idea may hugely require the help of other people. These methods are different from patenting in the sense that, with patenting you don’t necessarily need help from other people while these methods it’s a must.

How Should I Legally Trademark an Idea?

How do I trademark an idea? This question should have been creeping on your mind if you have a new business idea. Well, different ways can be used to legally trademark your idea. The first thing that you will be required to do is registering the trademark. Trademarks are important in the sense that you can protect your idea where other people and companies won’t be able to use it or sell for their benefits. Follow the following steps for a successful trademarking.

Search for the idea to confirm that it’s a novelty. This is the first step that you need to take. By searching, you will be able to figure out whether your idea is new or it already exists. You should terminate the process if you find out that the idea already exists since the USPTO would disregard it.

Present a physical mark. Since the trademark is an intellectual property that is made of recognizable marks, signs, designs or expressions, USPTO requires you to submit a physical mark – it can be in the form of a drawing. USPTO examiners will use the mark to determine whether it represents a new idea or it’s similar to an already existing trademark. If it gets approved, the trademark becomes part of the USPTO database. When other people search for your trademark, it would appear hence, forbidding them from using it.

Define the filing grounds of your application. A trademark may fall into two major conditions. First, you may have already been using the trademark for your established business. Secondly, you may not have started using it but you are waiting to file it first. USPTO will require you to provide this information.

Apply. Today, the internet has triggered a lot of applications to be done online and so does the trademark application process. The online application replaces the need to use hard copies while applying since it’s a waste of time and energy. You will have to access the USPTO’s Trademark Electronic Application System (TEAS). Filing forms will be sent to you after you provide the basic information that includes personal information and the trademark details. Note that there are charging rates that apply. The standard charging rate is $275. However, additional fees may apply under different conditions. Your name and contact information may also be required.

Stay updated on your application status. After you have filled and submitted the application, you may consider staying updated. Trademark Applications and Registrations Retrieval (TARR) is a system responsible for tracking updates. Since the application approval process can take a year or longer, you can choose to use this system and get the updates on your application. The law allows owners to use the trademark even if it’s still under approval. However, tracking your application status isn’t mandatory.

Renew your ownership. After the application has been approved, you’re now the legal owner of the trademark. In the US, a trademark is valid for up to ten years and can be renewed. However, USPTO requires owners to file a certificate of affidavit between the fifth and sixth years to state that the trademark is still in use failure to which the registration gets canceled.

Benefits of Trademarking a Business Idea

Trademarking a business idea is one of the commonly used protection methods. That clearly shows there are good reasons. What could they be?

Let’s find out.

  • A trademark protects your business idea from being explored by other people.
  • When you register a trademark, it will appear on search results when other people search for it hence, preventing them from inventing ideas similar to yours. In turn, this plays a key role in reducing competition hence, a more thriving business.
  • Trademark owners have legal rights to file a lawsuit in the court of law once they find someone plagiarizing their ideas.
  • Trademark registration puts your business idea safer and limits others from claiming that your idea is similar to theirs. Etc.
Benefits of Trademarking a Business Idea

Enjoy the perks of trademarking your business idea.

Not to find out how to trademark your business name? Read the in-depth step by step guide

This is the end of the guide hoping that it was helpful. However, as a word of caution, be confident you are more careful when approaching any of these methods to protect your business idea. Since most of the things are done online, you may be easily scammed in case you are not careful. Also, ensure the business idea is a great one and that chances of getting rejected are very meager. Remember doing the wrong thing can waste your money and time that could have been invested in other stuff to trigger productivity.

How to Pick Brandable Name for Startups

by Brandnic Official 22/11/2019

The brand name should be original

Read Time: 12 minutes

Table of Contents

1. Types of Branded Domain Names?
2. The Prominence Brandable Names
3. How to Pick the Right Brandable Name for Your Business?
4. Final Thoughts


The digital landscape is quite expansive that is filled with endless businesses that are catering to basically every human need.  With the market being crowded with options, companies are fighting tooth and nail to stand out from the crowd. And the brandable domain name is the primary step towards creating this unique identity.

Basically, it is an online address of your business that you have registered for your website. It is a significant part of your business’s online identity.

For example, Amazon.com, Alibaba.com, eBay.com, etc. are some of the brandable names that dominate the e-commerce market.

In this article, we will be delving into all the important aspects associated with a brandable name and how to choose an ideal one for your business.

Types of Branded Domain Names?

A quality domain and startup name can drive considerable traffic to your site, resulting in rising sales.

If you are a startup seeking the perfect domain name, you will need to find something that’s easy to pronounce.

An easily pronounceable name helps you strengthen the value of your brand, will differentiate you from the competition and establish you as a leading player in your field.

Types of Branded Domain Names

3 – Types of the brandable domain names.

Branded names can be anything that represents your business. They are often twisted, made-up words that might not even exist in the dictionary. They make more metaphorical sense than descriptive. Your brand name can be registered or unregistered; however, it is recommended to opt for the former one. Moreover, you cannot choose a brand name that is already being used by another company on the web.

The following are some of the common kinds of branded domain names that you will come across… 

1. Brand Names that are Based on Keywords

In a keyword-based brand domain name, you will see that the keyword will hit the main product or services provided by the company. Moreover, it can also show the brands positioning in the particular industry or the emotions that it stimulates in the users. “webdevelopment.com”, “cheapsmartphone.com”, “buywatches.com” etc. are some of the examples of keyword-based brand names.

To a certain degree, using a keyword-based brand domain helps your business. When users search a particular keyword on Google, they are likely to click on websites that have at least one keyword. For instance, if a user searches for a “cheapiPhone”, a domain name with keywords like “buyiphone” or “buycheapiPhone” is likely to get more clicks.

2. Evocative Brandable Domain Names

An evocative brandable domain name resembles an image, mood, or memory. These words have no direct relationship with the product or services provided by the company. Instead, these words make a metaphorical association by painting a strong emotion associated with your brand.

Amazon.com, Uber, Apple.com, etc. are some of the leading companies with brand names that suggest the value they offer to the customers rather than directly naming their services.

This is a great way to pique the interest of your target audience and create a unique identity. However, at times, companies tend to go overboard with this idea and only end up confusing the audience.

3. Vessel Brandable Names

These are types of brand names that are entirely made up and no relevance to any search term. The crafted name enables you to establish a unique identity that is independent of any preconceived notion or opinion, thereby providing you with maximum brand control.

These words mean nothing before companies brand them and become popular among the audience. Google.com, Etsy.com, Yahoo.com, Instagram.com, etc. are some of the prominent examples of these kinds of brand domain names.

The brand name should be original

Show some creativity when choosing a brand name.

The Prominence Brandable Names

When it comes to building a brand, you will have to put in years of planning, strategizing, and investing. The story of some of the biggest brands in the world would rightly confirm this fact. Coming up with a unique brand name is something that needs a lot of thought. Tech pioneer Steve Jobs named his company Apple based on his Fruitarian diet as it sounded simple, spirited and fun. He thought this is a brand name that people would find approachable and rest as they say is history.

Let’s talk about the brands that we cannot imagine modern lives without, like Google, Facebook, Instagram, etc.

What would these brands be without their names? Nothing! Brandable names allow companies to connect with people and create a unique identity that stays with them. The connection that brand names are able to build between a company and its customers is the primary reason why it is so important.

The Prominence Brandable Names

The brandable names could be anything .. but it must sound interactive.

So if you are starting a new business, a catchy name and an attractive logo is the primary step towards creating an identity for yourself in the market.

Your brand name will eventually evoke emotion among your customers that will resemble with kind of service you extend.

As we discussed in the beginning, today, customers have unlimited choices; therefore, a start-up must work towards establishing a strong brand identity that is unique, captivating and consistent. Fortunately for companies, there is no manual that they have to follow to register their brand name; it could be anything they want as long as the name is not already in use.

While there are tons of aspects that go into building a brand, the name is the first thing that customers come across when you tell them about your business. And good brand names never go unnoticed; they become your brand’s ambassadors signifying its value, tone, and position.

Furthermore, a brand name is also a way to building an emotional connection with the audience; therefore, it should be something sensible that customers can connect within the long term. Your brand name, logo, and communication together weave a story of your business that can be impactful in building trust among your customers and further contribute to the success of your business.

How to Pick the Right Brandable Name for Your Business?

With businesses fighting to buy unique names to thrive in the market, selecting an impressive and unique brandable name has become more complex than ever. There is no hard and fast rule when it comes to choosing a brandable name, and there is no one-size fit all approach as well.

The keyword-based domain might work for some businesses, whereas others would get more benefits from evocative brand names.

On the whole, this process can be a bit complex when you are not aware of the basics of picking out a brandable name for the business. Below we have listed out some of the important factors that will help you select the right brandable name for your business.

How to Pick the Right Brandable Name for Your Business

Thinking a brandable domain name is not an easy task.

1. Simplicity Goes a Long Way

With a brandable name, your primary goal is to stand out from the crowd and make a distinctive identity for yourself. Often startup focuses on picking out over-the-top names that end perplexing the users. You must understand that the customers’ no longer thing complex is fun. With your brandable name, you need to be specific and simple.

Select names that are clear, relevant and memorable.

For example, Uber.com (meaning super) provides rental cab services across the world. This name is not only brief but also catchy and has a clear association with the kind of service that this company provides and the value it stands for.

The simplicity of this brand name is what makes it so popular and memorable among the audience. Another thing to note about that name is how easy it is to pronounce Uber.

You don’t want a name that your customers cannot even say out loud.

Your customers have to spell your brand name to others; then it is clear that your name will not stick around. When they keep misspelling your domain name, customers will get tired of it, and you will end up losing a lot of potential traffic. Companies must understand that customers are looking for easy-to-understand solutions that are easy to remember amidst their busy schedules. So keep it simple enough for your customers to find you.

2. A wise decision to go with an extension of a “.COM” domain name

When it comes to selecting an extension, it is better to stick with .com. This is one of the areas where you should not think too much about being unique. An extension like .pro and .me may sound cool, but there are not as effective as .com. The simple reason behind this is that the majority of the web is familiar with .com. In fact, 75% of the domains on the web are .com extension. Moreover, if you are not able to get .com, then other popular option for you is .net, .co, .org, etc.

Start with one of these domain extensions, and when you have become established, then you can focus on acquiring .com. If a big brand has already acquired your .com extension, then you will need the money to get it from them. If you are a local business and don’t aim to move to expand your business further, then you can focus on acquiring country specific extensions like .in, .au, .uk, .de, etc. Platforms like Brandnic help you search out the availability of your domain name, and also suggest other options that might be suited for your business.

3. Keep Your Domain Name and Company Name Similar

This is a subject matter of debate among many, but having the same brand and domain name can be a simple and safe solution. This is a great way to ensure that your target audience remembers you, because with a different company and domain name they might get confused. Moreover, considering that most of the website traffic is derived from navigation and search engines, the single name makes it easier for your customers to connect with you.

With your company already registered, it will be easier for you to acquire the domain name and it will be relevant to you. If your business name is too long for a domain name, you can shorten it. Click to learn more about short domain names selection.

For instance, the website of the National Center for Biotechnology Information has a domain name with its abbreviation “NCBI.ie.”

Final Thoughts

You have to make up your mind for the best possible outcome when making a brand name.

4. Keep Your Customers in Mind

When acquiring a brandable name for your business, you have to think from the customer’s point of view as you are making it for them. Look out for names that might interest them instead of choosing the names that you are comfortable with. What terms or ideas they would normally use with regards to your niche? Additionally, it is equally important to analyze foreseeable changes and restrictions when thinking of a brandable name.

The name you choose should be easy to find and should be able to access as an official company name as well.

Your domain name and company name should be complementing each other if not similar.

The reliability, relevance, and value that a domain name presents hold a lot of significance in the eyes of the customer. So when you are thinking of a name, you should keep your audience in mind rather than your perspective.

5. The Art of Including Keywords

As stated in the previous section, keywords in a domain name help to a certain degree and that too when done rightly. Choosing representative keywords has multiple benefits. To begin with, it directly contributes to your SEO ranking. Secondly, people prefer a website that explains itself through the domain name. Moreover, if you are choosing keyword as your domain name, make sure you opt for more specifically targeted keywords.

If you sell secondhand iPhone, then you should target search terms like “cheapiPhone” rather than running after “buyiPhone”. This way, you will get traffic that has a better probability of converting into leads. Using keywords on your domain name can be especially helpful when your business serves locally.

6. Be Flexible

Businesses constantly need to modify depending on the growing market; so you should not restrict yourself by choosing a too specific domain name. When it comes to choosing brandable names, being a bit vague can turn out to be in your favor. Since you are just starting out, it is evident that over the course of time, your business process will evolve.

Being flexible with your brandable name will ensure that you continue to have opportunities to develop strengths.

For instance, you started by selling a cheap iPhone and named your website “cheapiPhone.com”, but later you also began dealing with Android as well. So when users who need a cheap Android phone will see your domain name, they are not likely to click on it. However, if your domain name were something like “cheapsmartphones.com,” then you would have better traffic on your website.

Besides, the domain name you want may be taken or too expensive for your current budget. So you could start off with a closely related domain name and optimize it effectively so that it helps you in driving traffic and revenue. And once you have a strong stand in the market, you can bid for the domain name you initially wanted and purchase it.

7. Get Creative

Your brandable domain name will be used as your identity so you might already have some idea about how you want to appear in front of the audience. So write down, all the words, phrases, descriptors, ideas, value, etc. that are associated with your company. Some of the key pointers that you should keep in mind include –

  • Avoid hyphen
  • Keep it short
  • Don’t fuss about SEO or keywords

If you are too confused, there are platforms that can help you out. Brandnic is one of the platforms that is dedicated to providing brandable names to the users. So you can brainstorm your ideas there. List out all the potential brandable names that you might think is apt. Don’t be too picky at this point and limit your options. Be open to ideas and new suggestions as you are just starting out and have a limited budget to dispose of.

8. Check For Uniqueness

List down all the brandable name ideas that you have in mind and check whether or not they are taken. Simply run the names on Google one at a time. The point is to identify any relevant companies that are using the same names or closely associated ones. Once you have done the Google search and verified the uniqueness of the names, the next step is to run a quick trademark check-in that particular category and market.

You have to be realistic with your expectations as they are likely to be brand with a somewhat similar trademark. So don’t reject your preferred name unless you find it almost too identical with some other one and it will confuse your audience.

Doing research beforehand will ensure that you pick a name that has its own identity and will not be confused with other brands.

You don’t want to leave any room for ambiguity and confusion as it risks your traffic being diverted to other websites.

9. Connecting Social Media

Irrespective of your operational nature, social media marketing has become imperative for the success of any business. People spend a significant amount of their time on social media and come across various businesses from there. So when you have a social media handle for your domain, it will make it easier for you to direct the traffic to your main website from social media.

So you will want to pick out a brandable name that also has social handles available. While it is important to add social media handles, don’t stress too much on this point that you end up losing a good brandable domain name. If the handle is not available, you can contact the current owner and purchase it from him/her. It should be among the last steps as you don’t want to miss out on the right name while looking for a social media handle.

10. Monitor your Competitors

The whole point of picking a brandable name is to be distinctive from the rest. In order to do the same, you must know what your competitors have already done. List out all the high performing competitors’ domain and assess their brandable name.

Understand why the names signify and why it is working for them. Take insights from them, but do something completely different.

Evaluate what your customers might be thinking when they want to buy your particular product or service, and then come with a unique idea that will help you stand out. Along with providing you with ideas, analyzing your audience will help you determine what all have been done and what you should avoid doing.

Final Thoughts

There are multiple approaches when it comes to selecting a brandable name. Each approach has its own share of pros and cons, and eventually, it all comes down to what the business and the way it aims to build its online personality. The more honest you are with your brand name, the better will be your opportunities.

Brandable names don’t have to showcase your business name and its exact keywords to attract customers.

Instead, you can focus on the character, qualities, and values of your business that might stimulate some emotion among your target customers. These are less descriptive names that hold strong potential to create brand power. Moreover, you can use brandable names to add a versatile touch to your business.

Basically, you are free to do whatever you want with your brandable name as long as it is not taken by someone else. However, when you choose a brandable name that is not thought-out well, you are risking your business’s visibility and its future success. When you are too confused about choosing the right brandable name, you can take assistance from the domain generator tool.

Brandnic has brandable business names to be used for any business and it gives you the confidence to run your business with ease.

Brandnic also has a tool that helps in finding the right brandable name for your business. It has an easy-to-use interface that provides you with tons of brand name suggestions based on your niche. So if you don’t have enough time to spend on research, handover the task to Brandnic and it will do all manual for you and present you with various interesting and engaging brandable name suggestions that you can opt for your business.

Above are some of the important things that you should consider while picking out a brandable domain name. Some of the points might be relevant to your business while others don’t; so eventually it all depends on your business and its value and perspective.


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